Choose Your Company Logo

Your company logo is one of the most important parts of your company's brand identity.

Your brand should be the inspiration for your logo. The world’s best brands are well-known because of the people and vision that the logo represents. Without a strong brand to back it, a logo means nothing.

Logos, using typography, iconography and illustration, visually communicate information about a business or an organization.

Your organization's brand identity is the common element that will help your customers remember your business when your customers or prospects see your logo on advertising, custom t-shirts, business cards, letterhead, and on marketing and branding materials.

In fact, you’ll want to include your logo on nearly every piece of graphic or web design you create, and even on your products and product packaging.

But it’s impossible to visually stand out if your identity looks like thousands of others. Your logo must be unique.

A complex logo will be difficult to print and reproduce. It may be hard to recognize if rendered in a single color, or if it appears at small sizes.

Simple, but unique, logos can be easily recognized no matter the size or the color. And, they’re most likely to print clearly and consistently.

A logo will appear everywhere your business does - from billboards to business cards. Logos may be rendered in black and white, a single color, or in full color. They may be embossed, embroidered, printed or stamped. Logos will appear on backgrounds of different colors, patterns, and textures.

Be sure that your logo allows you the flexibility to use it in any of these circumstances, while still remaining easily recognizable to your audience.

Instead, a logo should have a long life expectancy. It will evolve and change over time, but the longer it stays the same at its heart, the better brand recognition you will get over time.

The best logos change very little yet remain relevant due to their resonance with the brand they represent.

Never use clip-art or templates in a logo and steer clear of online logo generators.

Clip-art and generic templates are available to everyone, which precludes them from being unique. Online logo makers use clip art and generic templates to create generic logos. None of their work is unique and it’s used by thousands of businesses - often in the same competitive space. This is why generic clip-art and templates cannot be trademarked.

Some business owners worry that the cost of logo design can be prohibitively high.

And, it’s true that many design companies and agencies charge thousands of dollars for their services. But this isn’t universally true (crowdspring’s custom logo design projects start at just $299, including all fees).

Whether you work with a friend, an agency or with crowdspring’s community of 220,000+ expert designers, always request vector-based graphics when you buy a logo design (we automatically require these in all logo design projects).

A JPG, GIF, PNG or PSD isn’t going to cut it. A properly drawn vector design will provide you with the ultimate flexibility to use your logo in different ways and in different sizes.

You only get one chance for a first impression, so make it a good one.