Choose Your Company Logo
Your business name is only one part of your brand identity. If you want to build and grow a successful, sustainable business, you also need a custom logo design.
Here’s everything you need to know to choose a great company logo for your new business.
What is a logo?
At its most basic, a company logo is a small, symbolic piece of artwork that represents a business.
When you set aside all the design trends and fancy fonts, at its core, a logo must:
- embody your brand
- be instantly recognizable
- be versatile
- be timeless
Everything else is optional.
Every design choice in your logo should exist only to serve and strengthen the four items listed above. And, if you meet these four requirements, many other commonly cited logo must-haves, like simplicity and memorability, naturally follow.
A well-designed logo will help boost awareness and can improve your marketing and bottom line.