Build a Great Website
Your website reflects your brand. Don’t settle for a generic template that looks like thousands of other business websites. Instead, create a custom website that stands out from the crowd.
Here’s everything you need to know about building a great website for your new business.
A strong business website is important
Today, it’s impossible to reach most customers without a website. This is especially true for new small businesses and startups trying to compete in an increasingly noisy world. In fact, a recent study shows that 97% of consumers research their purchases online before they buy something.
Your website is a crucial component of your marketing and branding strategy. Customers visit your website because they have a particular purpose in mind – they need something from you – and your website should help to make them feel comfortable to purchase a product or service from you.
If you have a poorly designed or generic website, the chances are good that you’re losing a chance to turn researchers into loyal customers. Make sure you’re not giving up thousands of dollars in revenue and get your website functioning the way you need it to.
Now, some business owners worry that the cost of website design can be prohibitively high. It’s true that many design companies and agencies charge thousands of dollars for their services. But this isn’t universally true (crowdspring’s custom website design projects start at just $899, including all fees).