Choose Your Business Name
If you want your new business to succeed, you must create a strong brand identity. A brand identity is more than a business name, but a strong brand identity starts with a strong business name.
Here’s everything you need to know to choose a great business name for your new company.
Should you use a business name generator to find a business name?
A name generator gives you random, generic, uninspiring, names that will make it impossible for your customers to fall in love with your unique company.
Imagine picking a few random dictionary words, combining them, and calling it a day. That’s what you’ll get when you use a name generator. You end up with company names created randomly by a machine, not by real people.
Would you be happy with random naming options that have no connection to your business?
Sure, an online business name generator might be cheap or even free, but it will end up costing you much more when you struggle to build a strong brand.
A strong brand identity is never free. You’ll either pay for it up front with a small fee or suffer the inevitable consequences of creating a weak brand and being stuck with a random brand name.
Online name generators like the shopify business name generator will not leave a lasting impression on your audience and will not give you a one-of-a-kind brand identity. Simply put: there’s nothing unique, custom or brandable about random words or word fragments, even when someone claims the business names are suggested by an algorithm or artificial intelligence (AI).
We’ll walk you through the important criteria you should keep in mind as you develop a unique business name and if you want to check out a business name generator, read on for a list of 10 business name generators you can try.