Clients may request some or all of the file formats listed below (depending on their project category).
To save yourself time and hassle, always be sure to check the required file formats for each project before you start creating.
These formats are industry standards:
For design projects:
• AI (vector based)
(Remember that each Client may have their own unique file requirements.)
Here is a more detailed guide to the most common file types:
Vector graphics are designs made from a mathematical formula - built out of shapes, lines and curves. They can be enlarged from the size of a postage stamp to the size of a billboard and remain crisp and clear. http://en.wikipedia.org/wiki/Vector_graphics
.AI files are design files created using vector software Adobe Illustrator. This software is the industry standard, and all major printers and design houses use Illustrator.
.CDR files are design files created using vector software CorelDRAW. It is less expensive and less complicated than Illustrator, and designers who are students or beginners tend to use it.
.EPS files are Encapsulated PostScript files, and are a generic vector file that can be opened in any vector software such as CorelDRAW or Illustrator. This flexibility is why EPS files are a standard requirement in logo projects.
.PSD files are files created in or exported to Adobe Photoshop. The images can be in one layer like a photograph, or when building a design like a website page, it can be saved in layers. The web projects on crowdSPRING all require layered PSD files, so the web developers who do the coding can apply different code to different elements in the design. They can also move and change elements as they wish.
.JPG files or JPEG files are photo files. They will get distorted and pixelated if enlarged, so it’s recommended that users provide large files if needed when posting them in projects or in wrap-up.
.PNG files are Portable Network Graphics. These are like JPG files in that they will pixelate when enlarged. They are useful on the web, because they save a design like a logo with no background - so a user can drop it onto any color or textured background they want, and there will not be a rectangle around the design like with a JPG file.
.GIF files are like PNG files, except they have a limit of 256 colors, so they are not as good.
InDesign files are created using Adobe InDesign software. These files are used for print design projects like magazine advertisements, brochures, package graphics, and documents that may need editing of the text, then printed on a mass scale. They are often exported to PDF for the actual printing process.
Also known as Portable Document Format .PDF files are the global standard for capturing and reviewing rich information from almost any application on any computer system and sharing it with virtually anyone. They are viewable by anyone who can open a JPG file, and if you have the right software on your computer the files can be editable.
Raster graphics are designs that have been converted to turn text and images into the matrix of pixels (bitmap) that will be displayed on screen or printed on the page. Designers will use raster imaging to create effects like 3-D or drop- shadow effects. If a printer needs solid colors, like for screen printing, raster images will not work.
RTF is a text file format used by Microsoft products, such as Word and Office. .RTF, or Rich Text Format files were developed by Microsoft in 1987 for use in their products and for cross-platform document interchange. RTF is readable by most word processors. RTF files support text style formatting, as well as images within the text. RTF files can be converted into a different format by changing the formatting selection when saving the word document.