With dozens of entries in your project, it's understandable that you might have trouble picking just one. But don't worry - now, just as in real life - you can add the opinions of your friends, family, colleagues, and customers into the mix!
When you launch a focus group (some people refer to focus groups as polls), you’ll be able to pick your favorite 12 entries and then ask your friends, family, coworkers, or anyone you want, to comment and vote on their favorites.
How to Set Up a Focus Group
To get started with your focus group, you’ll need to be logged in to your crowdspring account, with your project open.
While in the "FOCUS GROUPS" tab of your project, select the blue “Create A Focus Group” button to get started.
In Step One, you’ll set the basic foundation for your focus group by answering a couple of quick questions:
- Naming your focus group.
- Adding your own name, so your participants know that you’re the one requesting their feedback.
- Composing a quick message to your participants. Include any information that will let your focus group participants know what to look for and what kind of feedback will be most useful to you.
- Deciding if you’d like the participants to see the results of the focus group, after participating.
Pro Tip: If you plan to hold multiple focus groups, make sure you give them unique names so that you can easily identify the right one! Now, it’s on to Step 2! Click the blue “Next” button to move on.
In Step Two, you’ll choose the entries you want to include in your focus group. You can select up to 12! Scroll through your options and click the entries you’d like to include.
Once you’ve selected your entries, click the blue “Create a new focus group with these designs” button to go on to Step Three.
Your focus group has been created! Now it’s now to invite people to help you pick the best design. The best feedback comes from colleagues, customers, and people in your industry. Successful focus groups have 25 or more participants.
We’ve given you 4 easy ways to share your focus group and begin getting feedback right away:
- Share the focus group URL
- Share on Twitter, Facebook, and Linkedin
- Forward the email we’ve already sent to your inbox
- Invite people individually
When you opt to invite participants individually, we can help send the email invites. This option allows you to weigh people’s votes equally or weigh some votes less and others more.
That's it! You've done it! If you have any questions about focus groups, feel free to reach out to our handy customer support team. They'll be happy to help.
How to review feedback in your Focus Group
Once you’ve invited your focus group participants, and they begin to leave feedback, they will be able to monitor the ratings and comments on each entry on the focus group dashboard.
To access the feedback you’ll need to log into your account and select the FOCUS GROUP tab of your project. From the dashboard you will see:
- The status of your focus groups
- The number of participants and votes
- Individual ratings and comments on each entry
- The health score of your focus group. A green circle means you have a good number of participants
To view feedback on individual entries, click on the entry:
When should I launch my focus group?
While you can launch a focus group at any time in your project, it’s a good idea to wait until near the end of the project once you've received all your favorite entries. Have more than one group you’d like feedback from? That’s okay! All design projects (Silver, Gold, Elite, and Platinum packages) include unlimited focus groups. You can launch as many focus groups as you want without any added cost!
Who is eligible to be invited to a focus group?
Anyone is eligible to vote - as long as they have the special voting URL we'll provide you. They don’t even have to register on crowdspring to participate!
We provide options to share your focus group on social media, input a list or CSV of emails in the focus group dashboard, or simply share a URL customized to your focus group.
How are Focus Groups different from Presentations?
Presentations are designed for you to share designs privately with your clients on a white label mini-site. There is no public link to a presentation and each person will be required to have a login and password in order to see your presentation mini-site.
Focus Groups, on the other hand, are designed to let you invite many people to vote on their favorite designs from your project. You can include people you know, and even people you don't know personally (such as Twitter followers or customers), to help you pick a design in your project. You'll have a public link to your focus group and people won't need to log in to participate.