Think about some of your favorite brands.
How do those brands make you feel? For example, when you see a Nike symbol, does it inspire trust? Does it inspire performance?
Why are your favorite brands memorable to you?
Now think about your own brand. How do your clients and potential clients look at YOU?
Here are three personal branding tips for freelance designers and writers:
1. Pay Attention to Details.
We offer creatives on crowdspring several ways to communicate who you are as a designer to potential clients. Don't ignore these opportunities to sell yourself and your skills!
Your default avatar simply shows your initials. But, you can (and should) customize your avatar to communicate your personal brand. It's your own personal logo.
Clients who view your profile and see an amateur avatar (or no avatar at all) will believe that you're not a serious professional and move on. We know this because clients regularly tell us that they look at profiles, including avatars, when reviewing designers and writers they'd like to invite to a project.
Some creatives choose to upload their photo as their avatar. If you opt not to use an original design, using your photo instead is an excellent option. Clients like to see the face behind the designs. And, there's no better way to make a personal connection when working online.
Take a few minutes NOW and check your avatar. Upload a photo or image if you don't have one already.
Your username is also important. Some designers and writers use their real name while others make up a name. Make sure that whatever name you use is unique, as well as easy to pronounce, spell, and remember. Your username is your identity on crowdspring and a very important part of your personal brand - but many creatives forget this. Don't be one of those creatives.
You can add a customized profile banner to your account. Use this space to either:
1) display your successful designs or simply show off your ability to design a compelling banner to advertise your personal brand. Either way, this is fantastic real estate to feature your skill, communicate your design style, and set yourself apart from your competition.
Your crowdspring design profile includes a portfolio. Take the time to curate an awesome portfolio. Choose your strongest designs in a variety of styles to show your range and versatility.
A portfolio is the best way to communicate your skill, talent and style to a potential client. Your first few portfolio images are automatically included on your banner in the Creative Explore search results. So, choose them carefully to attract clients to your profile.
A complete and professional profile on crowdspring will go a long way toward building your brand and attracting clients.
2. Focus on quality, not quantity.
When you create designs, names or taglines, whether on crowdspring or elsewhere, focus on creating quality work instead of quantity. Clients would rather see a few truly unique and well-executed designs than ten variations on the same idea.
Don't flood projects with color variations or minor tweaks on the same concept. Focus your valuable time and energy on creating 2-3 high-quality unique entries that closely follow the inspiration from the design brief. Be creative and offer a variety of concepts.
If the client sees an idea that's close, they'll let you know if they want to see revisions. But, let them tell you where to focus your effort.
Clients remember you when they see you submit great work - not when you submit six nearly-identical mediocre designs or names. So always strive to create work that you're proud to show in your portfolio.
3. Deliver awesome customer service.
From the moment you start communicating with a potential client until the time your work is completed, remember that every interaction is an opportunity to wow the client with great customer service.
Your brand (and reputation score on crowdspring) can be impacted - positively and negatively - through ratings and feedback from clients. If you can successfully impress a client with your talent (and set them at ease with your professionalism), you can count on that client for continued work and referrals to new clients.
This means you should always be responsive, quick, honest, and polite... among other things. Here are more good tips on delivering great customer service.