A Delightful Guide to Preparing Logo Files

You won! You won! You totally rock!

Once you’ve finished your signature victory dance, it’s time to go to wrap-up.

Make sure you start off by providing a proof sheet that contains color and black and white versions of your logo along with the font and color information for your logo.

Once the design is finalized and the proof is approved by the client, it’s time to prepare the final files. Following these steps will help ensure a smoother wrap-up process.

 

Here’s the handy checklist:

Check the Required File Formats

All logo projects require Vector EPS, JPG, and PNG files. Some will also require PSD, PDF, or AI files as well. Make sure you’re providing all of the three required file formats and any additional file types listed in the project requirements.

 

Save All Text as Outlines/Curves

Any text in the logo (and tag line) should be saved as outlines/curves. This way, future users will not need to have the live font installed on their computer to use the vector version of the logo.

 

Save Individual JPG and PNG Files

It’s okay to save all the versions of the logo in one page of a vector file (like on your proof sheet)… but it does make it easier for everyone if you also include separate versions as well.

However, when preparing the JPG and PNG files, you must save each version as an individual file.

 

Crop the Logo Carefully

Mind the gap! Don’t leave too much (or too little) space around the edges of the logo. Crop it in a way that makes sense and is visually pleasing.

 

Size and Color

Save JPG and PNG files at a minimum of 300dpi (approx.1000x1000 px).

For print use, the colors should be saved in CMYK; for digital use, it should be saved in RGB.  You should include both.

 

Provide the Logo In the Following Formats If Applicable (Don’t be skimpy!):

Vector:

Original editable file (.AI or .CDR)

Vector EPS in RGB format for digital use

Vector EPS in CMYK for print use

 

JPG:

• color on a light background

• color on a dark background

• black on a light background

• white on a dark background

 

Transparent PNG:

• color on no background

• color on no background

• black on no background

• white on no background

 

ZIP ‘Em Up

Zip it good! All final files should be submit in a single ZIP file.

Before you compress your files, organize them into folders so that it’s easy for the client to find what they need. One handy way to do this is to put each version of the logo in its own folder with all files types, then compress them all together in one big ZIP (not .rar) file.

Most clients cannot open .rar files. Please do not use them on crowdspring.

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