By "assuring" their project a client promises to award a winner no matter what. This means that they waive their ability to get a refund. Since the creatives know a winner is guaranteed to be chosen, projects with Client Assured awards typically attract more participation and consequently receive more entries.
Assuring your award is an option you can select right as you post your project. It will look like this:
We will ask you to confirm this selection at checkout:
You can also assure your project after it has been posted by going to the Settings tab in your project (as shown below)
And, then click the box next to "Assure your awards" on the right side of the screen. It's as easy as that!
Elite Projects and Naming Projects
Elite projects are a bit special since it's always client assured and non-refundable. This is clear when you post an Elite project. By choosing an Elite project, the client is choosing to work with the best of the best.
In Naming Projects, we make it clear before you post a project that If you receive more than 100 names, your project becomes ineligible for a refund. Assured naming projects with less than 100 names are not eligible for a refund.
Finally, whenever you start a Finalist Round in a design project, you assure the project and promise to award the winner. We'll remind you of this when you're ready to start the Finalist Round.
Creatives can easily see if your project is assured when browsing through Explore and by looking at your project.