The Short Answer
Your creative brief is a roadmap creatives follow to your ideal design (or name). Sound intimidating? Don’t worry. Over the years, we created and perfected an easy Q&A format to guide you.
Just answer the questions fully and with as much detail as possible.
The Long Answer
Still here? OK, here’s the deal – your brief can make or break your project. We can’t stress this enough. A good creative brief gives creatives the information they need to make your project come to life. Crafting a great creative brief will help launch your project to success right from the start.
With that in mind, here are some helpful guidelines to help you draft a great creative brief:
- Choose an exciting and informative title: This is your project's first impression. A good title not only describes your project accurately but is also witty and playful. Feeling stuck? Here is a great formula to use:
(What you need) + (Who you are) = (Project Title)
For example, "Design a modern Logo for an Up and Coming Pizza Foodtruck", or, "Create an Informative and Enticing Infographic that Draws in Potential Clients to our Consulting Business".
- Be Descriptive: You know your business and it's vision, but the creatives don't. When crafting your brief, we advise you to provide as many details about your business and your vision as possible. This will help creatives submit work early on that is on target for your businesses' branding.
- Be honest and be specific: Remember, creatives are not mindreaders. If you don't share information about what you need, they won't be able to suggest designs (or names) you'll love.
- Use descriptive language: Don't forget - creatives are visual people, and visual people tend to think in pictures.
When writing your brief, use descriptive language.
For example, instead of saying, "I want my new grocery store logo to convey quality", consider, " I want my new grocery store logo to emphasize the freshness of our produce."
Fresh produce is a visual concept that creatives can wrap their heads around, whereas "quality" is abstract and could mean different things to different people.
- Don't skip any questions: We've carefully crafted each question in the project brief, after having thousands of projects on our site. We suggest completing every question to your best ability.
- Be prepared to update your brief periodically: Creative work is a collaborative process between you and the creatives. Once the first batch of designs (or names) come in, take a look at them and ask yourself what new information you can provide to help creatives narrow in on what you are looking for.
Adding more information isn't a sign of a weak creative brief, it's a natural part of the process - so stay engaged!
The creative brief can be updated by posting a Project Update on the BRIEF tab of your project.
These updates are public. However, if you have an NDA-protected project, it can only be seen by the people who signed an NDA.
Follow these tips and you’re well on your way to finding your perfect design (or name)!