Starts:5-May-12 2:14 a.m. GMT

Ends:19-May-12 2:14 a.m. GMT


Award 1: $200


JPG, Layered PSD


Preview: crowdSPRING Contract


File 1: BeatCanteen_Records_Lo... (235.7 KB)

Uploaded on 5-May-12 2:08 a.m. GMT

File 2: BeatCanteen_Records_Lo... (224.0 KB)

Uploaded on 5-May-12 2:08 a.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

Business Name

BeatCanteen Records

What do you do?

BeatCanteen Records is an independent electronic dance music (EDM) label producing uplifting house music with fresh, funky and electro flavors. BeatCanteen Records targets electronic/house music lovers, djs and producers - all around the world and of all ages.

Describe the target audience for your header design

The BeatCanteen Records brand primarily attracts house music DJs and EDM fans. The majority of BeatCanteen Records fans are male and between 18 - 34 years old.

Does your header need to be a specific size?

The new Facebook size for Timeline cover image is 851px x 315px.

What is your industry?

Music Industry

What 3 things would you like to communicate to your audience through your header design?

The Facebook header should represent your vision for the visual ID of BeatCanteen Records and may be inspired by the following brand characteristics:

1. Delicious Music & People
2. Uplifting & Fun & Energetic
3. Timeless & Elegant/Stylish

What header design styles do you like?

Everything goes... Think beyond the header and into the full visual ID of a new EDM label. The fresher the design, the better.

VERY IMPORTANT: Please do not take the existing header design at as template for your design proposal. Instead I am looking for fresh and 'different' ideas.

What colors do you want to see in your header design?

Everything goes...

What colors do you NOT want to see in your header design?

Everything goes...

What adjectives should best describe your header design?

1. Delicious Music & People
2. Uplifting & Fun & Energetic
3. Timeless & Elegant/Stylish

What content must be included in the header design?

Please include the BeatCanteen Records logo (see download for materials). Feel free to modify color as you like. For other content everything goes...

Do you have additional requirements or links you'd like to share?

VERY IMPORTANT: If you use stock photography or other third party content that requires additional purchase/royalties, please include link to source and cost in your design submission.

Brief updates

By JohnGold on 13-May-12 5:45 a.m. GMT
Hi guys - just a late night thought... what if the BeatCanteen was a place? A shack at the beach with sexy folks dancing in the sand? What if it was a hip club in NYC? Thinking of it as a place could be an interesting approach to its visual ID and banner design... Cheers, John
By JohnGold on 18-May-12 11:10 a.m. GMT
Hi guys - thanks a lot for everyone's participation so far! We have some very nice designs, but 15h left in the contest and so far I don't see a winner yet. None of the concepts presented so far stands out to me as a unique graphic ID and outside-the-box approach to a stylish music label design. Everything looks like things I have seen before. So there is still a winning spot up for grabs ;) Please throw your most unconventional ideas at me, now that we're at the home stretch... Looking forward! Cheers, John
By JohnGold on 21-May-12 11:54 a.m. GMT
Hi guys - I want to thank ALL OF YOU for joining my BeatCanteen header contest. There were some interesting design ideas among your entries but unfortunately non of the designs submitted came close to what I have in mind for BeatCanteen. So I am sad to say that this contest will have no winner. Nonetheless, I wish everyone all the best and look forward to being back with future design contests.
By crowdSPRING on 22-May-12 11 p.m. GMT
Hi all,

We just wanted to let you know that the buyer in this project has requested a refund. And, because we offer buyers a money back guarantee, sometimes we have to make good on that promise.

To reward the loyal creatives who worked hard on this project and all the others on the site, we've taken the proceeds from this project and used them to fund our monthly cS Awards program. The cS Awards are issued every month based on varying criteria but are a simple way that we give back to the community and reward our creatives.

Thanks so much for participating and see you around the site,

The cS crew