LET ME TELL YOU ABOUT US:
We are a leading provider of Business Training in North America
HERE IS WHAT WE NEED:
We need an email designed for our membership program -- STAR12. We are going to be giving a special discount offer on this campaign. And, we're going to be featuring a new character (a STAR12 cartoon) on this email -- so the email needs to be built around the headline and the new character -- while giving the description copy in a clean, neat, easy-to-read way ... but also in a fun, light-hearted way.
OUR TARGET AUDIENCE IS:
Working professionals who are committed to professional development, personal excellence and career growth.
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
Tech specs for designer:
Width: 550 pixels wide
Length: Can vary will be an email so length doesnt matter much.
File Needs: Final document to be submitted as a fully editeable PSD document -- in layers -- so we can edit text after we send through our proofing process. Also provide font names and any graphic sources used.
Design Tone/Feel Im going for FUN on this project: Please use one of the STAR12 characters that Ive provided (files attached separately) Our STAR12 logo colors are green and blue and you will need to use the STAR12 logo in the design but it can be used very subtly on the design and does not need to be a dominant feature. You are not limited to using just our logo colors for the email -- in fact -- the more vibrant the colors used in the email, the better.
Picky Stuff Unique to Me that You Should Know About Before Embarking on this Design: 3 things Im not crazy about
1. I dont like it when the image in the email overwhelms the main text in the email. I want the headline to pop more than the graphics used though its best when the image and the words work together to convey the message.
2. I dont care for excessive use of reverse type its ok to use some reverse in your design (especially for big text), but the smaller the text, the harder it is to read reverse type so I seldom purchase designs that rely heavily or exclusively on reverse in the design. I know this bums some artists out. If thats you, sorry but I figured youd rather know this about me on the front end of the project.
3. Dont use pics of people in this design.
Thanks for considering working on this project. I look forward to seeing your designs!
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