• Award$800
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  • Creatives13

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LET ME TELL YOU ABOUT US:

skyparksecure.com - one of the UK's leading airport parking travel companies. We deal with parking at every UK airport. Founded almost 10 years ago we now deal with over 40,000 transactions a month.

The focus of our services has always been one of safety and reliability. Customers can be confident that their car will be cared for while on holiday and that we will provide a hassle free service at the best price.

HERE IS WHAT WE NEED:

We regularly email our fully opted in database of customers, about 170,000 people are on this list.

Previous email marketing campaigns have used designs similar to this one:

http://us1.campaign-archive.com/?u=d2d76...

We feel the look is tired and out of date. We need a new design that follows the colours of the website (www.skyparksecure.com) while keeping a clean, fresh style.

Include a menu bar or side links to

* Make a Booking

* Tips & Advice

* Ask a Question

* Manage My Bookings

* Contact Us

Also include "skypark steve" (image included), latest blog posts section, featured customer reviews and a generic text content section. The "Forward this email to a friend" link needs to have a more prominent area.

Include the unsubscribe and got questions sections, these don't need to be prominent.

The overall theme of the email needs to be about parking for your summer holiday. If possible do this with 1-3 images that can be easily replaced to change the theme of the email while keeping the same style.

Outside of these requirements there is a lot of creative freedom on this project. If you have a different suggestion that doesn't use "skypark steve" then feel free.

OUR TARGET AUDIENCE IS:

Returning customers, usually between 30 and 50 years old. 60% male.

We try to give an impression of pressure free emails meant to make sure they are kept aware of the best deals etc while always and only offering proven, secure services.

WE LIKE THESE EXAMPLES:

No particular examples stand out.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

Max width should be 600px

Design shouldnt include anything that relies on an image having to be inserted as a background they dont work on lots of mail clients

The company colour style of orange and blue like on the website. All other requirements are covered in the description of what we need.

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