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Business Info

Business Name

City of Santa Monica Information Systems Department

What do you do?

Were a City Government IT department, looking for an e-mail template for our technology training.

We offer various types of training, such as training videos and lunch and learn type trainings, called Byte Sized Learning. We may begin classroom training in the future as well. We need an e-mail template that speaks to training, with the ability for us to update the content with the next training opportunity in the various categories listed.

Do you have a desired email template size?

Wed like a standard size that will read well in Outlook on desktops, laptops and also on mobile devices.

Which third party email vendor do you use to send emails?


Target Audience

What is your industry?

Government and Municipal

Describe the target audience for your email template design

All City of Santa Monica staff, who are of varying technical skill levels.

What 3 things would you like to communicate to your audience through your email template design?

1) Comprehensive
2) Intuitive
3) User friendly

Style and Concept

What email template design styles do you like?

Professional, modern colors. We would like the graphics to be speak for themselves, and our design needs to stand out from other competing e-mails they receive.

What colors do you want to see in your email template design?

Bright and modern. Were looking to rebrand ourselves and looking for your expertise to choose a modern color scheme.

What colors do you NOT want to see in your email template design?

Mismatching or shocking colors.

What adjectives should best describe your email template design?

Professional, clean, modern, fun, intuitive, eye-catching

What content must be included in the email template design?

1) Body for editable information on our next training opportunity.
2) A navigation bar or area where we can add links to our training video library and other IT opportunities.
3) For more information, contact the Helpdesk at x8386.

Do you have additional requirements or links you'd like to share?

See our old training template attached. It was anything but exciting. Were looking to enhance the perception of our training offerings with an attention-grabbing, professional look.



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