LET ME TELL YOU ABOUT US:
We're a leading provider of buisness training.
HERE IS WHAT WE NEED:
A new "CLASSY & CONSERVATIVE" design for a Communications program targeted to managers and supervisors.
OUR TARGET AUDIENCE IS:
managers, supervisors and team leaders. Note -- the audience will skew to entry-level and mid-level leaders in organizations of all sizes. We won't get too many senior leaders in the training.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
I'm looking for a conservative yet RICH design that still has some personality and doesn't look like a stodgy generic insurance ad (my apologies to insurance ad designers).
Provide enough polishing details and and "richness" in the design concept so that it looks like a quality leadership event ... which it is.
I'd like to see some designs with people pics in them -- AS WELL AS SOME WITHOUT PICS. I've found it difficult to use pics, so I'll want to have some non-people-pic options to choose from
A NOTE ABOUT PICS: It's often hard to put pics on these because I don't want to offend anyone -- so I need to make sure if pics are used that there is a good representation of ages, genders, ethnicities on it (perhaps a spot where we can have a "rotating pic" would be best rather than to rely on a single pic).
MY PET PEEVE: Readability is king -- and my audience skews 35+ -- so do NOT use a lot of small type reverse copy. If there are more than 3 or so lines in reverse -- it's unlikely the design will be a contender.
MUST HAVE: The title MUST be the most dominant graphic on the page. Please do not let anything else overwhelm it.
Final document will need to be submitted in layered PSD along with font list and graphic sources (if any are used). My in-house team will take care of all final production/copy edits ... so you don't need to worry about it.
Thanks for considering this project! :-)
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