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Business Info

Business Name

vcfo

What do you do?

vcfo makes companies stronger through finance, HR, technology and recruiting support, enabling business leaders to focus on driving objectives and growth plans. Were more than just a financial consulting firm. We provide expert guidance and assistance with a suite of services across the operational spectrum.

Our model offers customized engagement solutions that fit your needs. Whether you seek part-time, interim, project-based or full-time support, vcfos scalable and tailored offerings ensure that you pay only for the resources and services you need.

Do you have a desired email template size?

This can be pretty standard. Our current template is about 650 wide. The length will vary depending on email.

Which third party email vendor do you use to send emails?

It has to work with Vertical Response Classic.

Target Audience

What is your industry?

Consulting and Professional Services

Describe the target audience for your email template design

This is a B2B email serving companies in the regulated/growth sector (tech, energy, etc.) They have about $20-$50 million in revenue and about 50-200 employees.

What 3 things would you like to communicate to your audience through your email template design?

That we are experienced. That we are trusted. And that we should be their first resource when needing financial/HR/technology/recruiting consulting.

Style and Concept

What email template design styles do you like?

We like clean, simple, sophisticated. One that shows our expertise.

What colors do you want to see in your email template design?

I will attach our brand guidelines but feel free to have a little bit of fun with it, too.

What colors do you NOT want to see in your email template design?

n/a

What adjectives should best describe your email template design?

Sophisticated, clean, experienced

What content must be included in the email template design?

I will attached a detailed word doc that lists what will be included. There will be 5 versions of this email. Each will include a timeline image banner (I've attached), intro copy, and then the executives' headshots, fun facts, name/title, etc. I will also attach an example email so you can see what I'm trying to do. The colors and design can be made a lot better, though.

Do you have additional requirements or links you'd like to share?

These emails will need to be updated once we receive content from 3 executives. These emails need to be editable HTML for WYSIWYG. Please look up the Vertical Response templates/requirements, too, as we've had troubles uploading HTML in the past. We will require assistance with implementation and testing. Thank you!!

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