LET ME TELL YOU ABOUT US:
Founded in 2002, Train Signal provides computer-based "Total Experience" training that gives individuals the tools and confidence to tackle real-world challenges, pass their certification exam and succeed in todays competitive global IT market. Train Signal offers a wide range of training packages covering Microsoft, Cisco, CompTIA and VMware. In addition to its Microsoft Windows Server 2008 courses, Train Signal offers training for over forty-five different courses including: Microsoft Exchange Server 2007, Microsoft Office 2007, VMware vSphere, Cisco CCNA and Cisco CCNP.
HERE IS WHAT WE NEED:
Creativity! I've attached the most recent email template I've used to send out to our customer list and another previous email template. Take a look at this to get an idea of the content that should be a part of the template. Please note, that a radical redesign is what we're looking for to test against the Security+ Email Template. The templates are only there to give you an idea of the content that should be in the email, and to show you a couple of required graphics that must be a part of the template.
The only design element I want you to pay attention to is the Train Signal Logo in the bottom left hand corner of the footer. That's our brand and that logo should stay the same, and that blue color should stay the same behind the logo.
Other than that, I want to see your interpretation of what our release emails should be. Any colors, any graphical representations, any design.
Please keep in mind that main thing this email should do is get clicks. We want everything to be optimized to get the maximum amount of clicks so we can get our customers to the landing page.
I'll attach some PSDs upon request to help with your design. Also, if we start talking and get past the "wire frame stage" then I'll give you everything you need to complete the project.
Please make sure to take a look at the Requirements section of this post.
OUR TARGET AUDIENCE IS:
Past customers in our existing email list.
WE LIKE THESE EXAMPLES:
See the attached email images for an idea of our past campaigns. Remember, we're looking for a radical redesign to test against our Security+ email template, which is attached.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
1. The product box and dvds
2. The Transcender box next to the product box
3. The Train Signal logo
4. The name of the training course and the discount
5. Once we get past the "wire frame stage" every graphic must be editable from our end, so that we can implement any changes in house as they become necessary for future emails.
6. Creativity that will blow us away!
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