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Creative Brief

Who are you?

Fandango, the nations leading moviegoer destination, sells tickets to more than 16,000 screens. Fandango entertains and informs consumers with exclusive film clips, trailers, celebrity interviews, fan reviews and news, while offering them the ability to quickly select a film and conveniently buy tickets in advance. Fandango is available at www.fandango.com.

What do you need?

Were updating the Fandango newsletter to increase click activity and would like to involve you in the creative process. Two new design concepts are required.

Primary marketing objectives for the FanMail newsletter:
Drive more clicks to Fandango and increase ticket revenue by creating effective email marketing campaigns
Customer Relationship Management (CRM) by creating loyalty and informing customers of new films and exclusive offers
Generate ad revenue by selling banner placement and sponsorships within design

Project Scope/Creative Mandatory

Concept 1
Direction Brand New
Please visit http://www.fandango.com and create a brand new email design based on the overall look and feel of the website and content you find most relevant. There are no restrictions. Be as creative as possible, but keep in mind that we want an email that is engaging and interactive. Have fun with this concept!

Concept 2
Direction Clean, simplified layout
Requirements:
Text link list format
Light on graphics, small icons preferred over large images
The following content lists, listed in order by prominence in the layout (see appendix for sample copy)
1) Recommended Movies
2) Entertainment News
3) Trailers
4) Coming Soon Movies
5) Showcase Spotlight
6) Trivia
7) Games
9) Top Reviews
3 Favorite theaters
Personalized message (optional)
Fandango email header with send to friend prominent
Fandango FanMail branding
300x250 banner placement (preference above the fold, but not mandatory)

Who Is Your Audience?

The Fandango newsletter deploys to 6MM Fandango users. It deploys 4-5 times a month, every Friday.

Who are we talking to?
Fandango audience who have opted in to receive emails from Fandango: movie enthusiasts, age 25-54, savvy, affluent, male/female

Requirements

We Like These Examples

We prefer fresh concepts.

We Absolutely Must Have

See requirements above.

Materials

Contract
Files

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