LET ME TELL YOU ABOUT US:
bg Theory hosts the advanced track of Google's Seminar for Success series. These are educational seminars for advertisers that use Google's AdWords (PPC) platform. We usually host 20-25 two-day events a year in cities across the US and Canada.
You can see the program details at google.com/awseminars
Or on our site at bgtheory.com/adwords-seminars
HERE IS WHAT WE NEED:
We need an email template that is clean, fresh, and easy to change out sections of content. We will consistently change out the city, date, and venue information.
Our main selling features of the event are:
AdWords Seminars for Success are Officially Sponsored by Google
Up to $100 in AdWords Credits** & other Google Goodies
Two-Day, In Person Event, with AdWords Seminar Leader Brad Geddes
$50 Discount if you Register for both Days!
Take Home the Presentation in both a Printed Book and Digital Format
Bonus Presentations Each Day!
There should be a clear and concise call to action button (Register Now, I Will Attend, Save my Seat, etc...)
You can go to http://www.bgtheory.com/adwords-seminar-... to see one of our event pages. This page includes information, agenda,
We need to include at least one testimonial into the email, here is our current favorite:
"First, I flew down to your conference in Houston not really having any expectations on what I was going to learn in a one day seminar over something that has paralysis by analysis written all over it like Adwords. However, I feel afterwards, it was one of the most positive and understandable conferences that I have ever attended.
You did a great job in explaining and relating the information into a plan that even an amateur like myself can understand. I have taken a lot of the information and began to implement the ideas into actual measurable results.
I just wanted to send you a note in appreciation for your time and thank you for all the information that you provided. I hopefully will get to goto another seminar in the future."
Catalog/Assistant eCommerce Manager
Dallas Cowboys Merchandising
We would like to include a Google map (see event page) into the email.
It would be fantastic if we could incorporate our testimonials video on our event page into the email.
Do NOT include ticket prices.
OUR TARGET AUDIENCE IS:
Our audience for these seminars are mixed, but the three main personas are:
1) SMB (Small to Medium size Business) owners (mom and pop store owners)
2) In-house marketing representatives (those that work in marketing for a single company)
3) Agencies (advertising and marketing agencies offering interactive services)
WE LIKE THESE DESIGNS:
Think Google color scheme and their simple, classic style.
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
Must use the Seminar Logo (attached file) - the file labeled ss_aa_logo is optional.
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