LET ME TELL YOU ABOUT US:
We are a leading provider of training in North America
HERE IS WHAT WE NEED:
An email template design. Lighthearted -- fun -- upbeat look (NO serious stuff -- please -- that'll turn people off!)
OUR TARGET AUDIENCE IS:
Working professionals -- all industries and types of organizations
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
*Looking for a bright, playful happy design
*Id really prefer to NOT use realistic photos of people. Id much prefer an illustration/cartoon approach to illustrating people this would make the training look less intimidating (lets face it people like to avoid conflict and confrontation not deal with it. So, even though they need this training, they might be thinking of putting it off thats why the feel for this email needs to convey energy and light-heartedness, so the training is perceived as non-intimidating rather than difficult or threatening).
*Ive shaded the top elements on the page to illustrate that these are the MOST important elements on the page. I need for the title to pop and I need for the $50 off discount to be the thing that pops next. Everything below the main shaded area is secondary, supportive copy and doesnt necessarily need to be big or featured.
*I am NOT a fan of a lot of reverse type -- so use it judiciously. Designs that come in with nearly all reverse type will not be considered.
*If your design is selected youll need to provide a fully editable layered PSD document, list of fonts used, source of graphics used.
Thanks for working on this project!
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