LET ME TELL YOU ABOUT US:
Iasta is a software company that helps organizations to buy the goods & services they need to run their businesses. Think of us like eBay, but in reverse. Rather than selling something (where the price goes up), companies buy stuff (where the price goes down).
Weve been around since 2000 and our customers love doing business with us. They like our software and the way we take care of our customers. We are steadily gaining ground on the 2 largest competitors in our industry and need to update our image to keep pace with our growth. Though we are located in the mid-west, we have a global presence and want to promote ourselves on a more global scale.
HERE IS WHAT WE NEED:
We want to run monthly informational campaign newsletters to our list of contacts. These newsletters should have the same look & feel, but have a different color depending on the topic discussed. (Our colors can be found in our attached graphic files.) Each topic has its own existing color scheme that wed like to keep. Our topics include:
support services (green)
In addition to the content, we want to have call-to-action buttons. We have a list of 6 buttons, but no more than 3 to 5 buttons would appear on each newsletter. We want these buttons to be interchangeable. Our call-to-action buttons are:
Request a Guided Tour (shortened = Guided Tour)
Learn about a Free Trial (shortened = Free Trial)
Request a Custom Demo (shortened = Custom Demo)
Access our White Paper Library (shortened = White Papers)
Contact an Iasta Representative (shortened = Iasta Representative)
OUR TARGET AUDIENCE IS:
Our target audience is a very conservative bunch of business people. They include Chief Financial Officers (CFOs), Chief Procurement Officers (CPOs), Purchasing Directors, Purchasing Managers and Purchasing Analysts
WE LIKE THESE DESIGNS:
It should match our company logo and SRM graphic.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We prefer simple & direct. It should not be too busy, hip, sarcastic or silly.
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