• Award$500
  • Entries36
  • Creatives12

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Business Info

Business Name

BBC Active

What do you do?

We sell and license BBC television programmes for educational and training use to the global insitutional academic market. The programmes are traditionally used by educators to facilitate and supplement learning in classroom environments - mostly at university level - but also increasingly in the digital space to remote users (students) of institution-owned media platforms

Do you have a desired email template size?

Difficult to say exactly - some page scroll is fine but probably only a page and a half as total size on a normal e-mail browser

Which third party email vendor do you use to send emails?

Adestra

Target Audience

What is your industry?

Education

Describe the target audience for your email template design

The target audience is mainly adult educators within academic institutions, predominantly at university level. Additionally - and importantly - we need to speak to budget holders in those insitutions, which are not always the educators themselves but often gatekeepers like media librarians. The demographic includes any adult ages, male or female, within the educational teaching environment

What 3 things would you like to communicate to your audience through your email template design?

We want to convey that we are the educational hub for the BBC and that our programmes are the benchmark for editorial integrity, production quality and authoritative, rigorous investigative journalism.

Style and Concept

What email template design styles do you like?

We are looking to have something which looks fresh but quite simple - effectively the template will be used for promoting new titles available on a quarterly basis, so will have the feel of a bulletin or newsletter. It needs to tie in - to one extent or another - with www.bbcactivevideoforlearning.com

What colors do you want to see in your email template design?

See www.bbcactivevideoforlearning.com

What colors do you NOT want to see in your email template design?

None at present

What adjectives should best describe your email template design?

Informative, bright, navigable, straightforward, enticing

What content must be included in the email template design?

We would need to include a banner featuring our logo, photography to feature as programme links, written copy to feature as introductory text and also individual programme summaries, buttons to act as links/calls to action to various pages on the website

Do you have additional requirements or links you'd like to share?

Would rather see new examples than guide in this way

Materials

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