• Award$250
  • Entries320
  • Creatives44

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Business Info

Business Name

Will be changed to fit URL

What do you do?

The company provides information, planning and purchase ability for people who want to travel outside home country for medical care. The medical care is always at accredited hospitals but usually 70% less expensive. If traveling to USA the value is best technology in healthcare. The company has an online community rating and reviewing destinations, experience, facilities, and doctors.

Do you require that a .COM, .ORG or other URL be available?

.com a must

Target Audience

What is your industry?

healthcare technology

Describe your audience

Global, people travel for care from US to Asia, S. America, Mid East, Europe. They also travel from those destinations to the USA for care. Audience is also multi-cultural, multi-ethnic, and multi-religious. Most patients will be between 25 and 55 years old, educated, and open to travel. All will either be sick or caring for someone who is sick, or will be interested in life changing surgery (weight loss, plastic, cosmetic dentistry). Audience is also international hospitals and clinics, doctors, drug and medical product manufacturers, and international tourism boards of many countries.

What 3 things do you want your domain name to communicate to your audience?

Health, value and quality of care, credibility, travel

List the domain names of your top three anticipated competitors

tripmedi.com, medvoy.com, planethospital.com, surgicaltrip.com, healthbase.com

Style and Concept

What character, tenor or spirit do you wish to convey?

the name should sound credible, trustworthy and serious as people are putting their health in the hands of the business. It should also appeal to a global (multi-lingual) audience.

Do you want to include additional info?

Must be 4 syllables or less, should communicate value proposition (lower cost of care abroad) or better care abroad(ex. ppl coming from China/Russia to USA). Should be direct, meaning people should know what the business is about from the name. Should evoke an emotional tie to the company. Should NOT be surgeryabroad, bestsurgery, etc. These names a) limit the scope of the company (much more than surgery), b) have negative connotations (surgery is scary).

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