• Award$200
  • Entries380
  • Creatives75

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Creative Brief

Who are you?

We are setting up a business specializing in short term (and long term but to a lesser degree) IT equipment hire. Many people will not be familiar with this industry, it is a unique one. Basically if someone needs computers, projectors, printers, AV equipment for an event, training, short term venture where buying the equipment is not financially viable, our industry exists to hire it to them. Some people call it rent, but it is more commonly referred to as hire in the industry (i have not botheed to look up the definitions).

What do you need?

.au domain name (which will effectively be the business name - as it is a startup). I have come up with a couple of domain names already and registered them. www.techrentals.com.au, www.technohire.com.au
I was leaning toward the technohire domain as techrentals makes it sound more long term (like renting through equipment finance).
The problem is I am not happy with technohire, "techno" is something that people associate with the electronic music, and we are mainly hiring computers not dj equipment. Can someone come up with something easy to remember, with a name that matches our business perfectly?

Who Is Your Audience?

Businesses / government / event coordinators / hotels or anyone else wanting to hire it equipment for a short period of time.

Requirements

We Like These Examples

www.hireintelligence.com.au is a competitor of ours. that is a name i like.

We Absolutely Must Have

i am not sure what this field is for (look at the other ones)

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