• Award$300
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  • Creatives89

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Business Info

Business Name

HBL

What do you do?

We are launching an online doctor service in the UK and Germany allowing customers to receive simple prescription treatments without needing to see a doctor face to face.

Customers will select a service like malaria pills or the contraceptive pill, and complete a questionnaire. Our doctors will assess their responses online and, if suitable, we will arrange for the medicines to be posted to the customer.

Do you require that a .COM, .ORG or other URL be available?

Yes require a .COM that is available and a .DE that is available. Useful but not mandatory for a .CO.UK to be available.

We do not want to pay for a domain name that someone is already sitting on, so please check via domize.com or similar that the domain is not already registered.

Target Audience

What is your industry?

Healthcare

Describe your audience

Generally reasonably well-off (private pay) people, both male and female, who are likely to live in cities (cash-rich/time-poor) and are already comfortable with technology and online shopping.

What 3 things do you want your domain name to communicate to your audience?

1. That there are real doctors assessing their responses
2. That we are approachable
3. That we are trustworthy

List the domain names of your top three anticipated competitors

DrThom.com
Doctorfox.co.uk
co-operativedoctor.co.uk

Style and Concept

What character, tenor or spirit do you wish to convey?

Authentic, trustworthy and credible - it's people's health so this is key.
Don't want to sound superior (e.g. 'Professor...) - we want to talk plainly to our customers, not to intimidate them as you might feel intimidated in a doctor's waiting room.
Needs to sound medical.
Can we a little playful - so we toyed around with 'Doctorino' for a while.

Do you want to include additional info?

Looking for short and memorable.
No hyphens please.
If using Dr/Doc, we prefer them at the beginning of a name rather than the end (not a hard rule).

Materials

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