sugucorp has picked a winning domain name

For $250 they received 387 writing concepts from 77 writers!

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Starts:5-Jan-11 3:37 a.m. GMT

Ends:26-Jan-11 3:37 a.m. GMT


Award 1: $250, was awarded to krm




Preview: crowdSPRING Contract


File 1: Picture_1_6.png (557.5 KB)

Uploaded on 5-Jan-11 3:33 a.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

What does your company do?

Sugu, LLC current operates an online commerce community (or social classifieds site or private classifieds platform) at which facilitates classified transactions within a closed community. Currently this website is only available at Johns Hopkins University. We are re-designing the entire site and hope to launch at other universities and eventually corporate networks. Before we launch the new, re-vamped version, we would like a simple and catchy name to go along with the site.

Members will be able to use the site to buy and sell items such as books and furniture, sub-lease their apartment, share rides for daily commutes and trips home for the holidays, post jobs, events and more. In addition, members will have access to an innovative location based browsing system and a revolutionary messaging system which cuts down on spam in your email inbox and organizes your messages for you. Please contact us at and introduce yourself if you have any questions or would like us to demo the site so that you have a better idea of what it does.

Do you require that a .COM or other URL be available for the new name?

Yes, a .com must be available.

What is your industry?

Online Classifieds

Describe your customers

Well educated - college students and professional workers. Smart, internet savvy, and too busy to use a product which does not make their daily lives easier

What 3 things do you want your domain name to communicate to your customers?

Safe, Easy, Cool

List the domain names of your top three anticipated competitors

Craigslist, Oodle, Chegg

What character, tenor, or spirit do you wish to convey?

Safety and Security - you are within the confines of a closed community and your information and identity is always protected from outside sources
Simplicity and Ease of Use - for sellers, it will take you moments to add a listing, it's completely free, it's a great way to put money in your pocket; for buyers, search for whatever you want, find what you need within in your community and save money by avoiding the middle man and high retail store prices
Chic/Exclusive - this site is exclusively for your community, it's super cool, and you don't want to miss out by not using it

Are there any words or phrases you especially like or hate?

Open to anything, let's try to keep it short

Do you have other info you want to share?

We plan on letting users find listings in three ways - traditional listing format, map view where you can see available listings around you on a map, and visual search where you can take a look at a bunch of images. Once again, please contact us at and introduce yourself if you have any questions or would like us to demo the site so that you have a better idea of what it does. We really appreciate your help.

Brief updates

By sugucorp on 5-Jan-11 6:26 p.m. GMT
The name does not necessarily need to mention or be related to buying, selling, or trading. It just needs to be something short (10 characters or under), simple (one unique word or a combination of two words), and catchy.
By sugucorp on 19-Jan-11 2:50 a.m. GMT
Hi everyone, thank you for all the suggestions! So far, we really like It is simple, easy to remember, and has a clear meaning - connect with your peers to get what you need. That is what we are all about. However, we are not completely in love with how the name sounds, so we would like to extend the Domain Naming project for another 7 days to see if you guys can come up with anything more catchy. Thanks for all the awesome suggestions!