Efac Web Design

LET ME TELL YOU ABOUT US:

EFAC is a new non-profit working with large charities to provide a social media endorsement platform. EFAC stands for Endorse for a Cause.

HERE IS WHAT WE NEED:

8 page Web design plus an embeddable widget and a pop-up. Wireframes have been developed for all of these and are included in the .pdf within the attached .zip. All images used in the wireframes (logos, picture) are also included in the attached .zip.

OUR TARGET AUDIENCE IS:

The primary target audience for the Web site are civic-minded 20-40 year olds who already donate money and/or time to charitable causes. These causes will range from environmental to health to animal to community/international. The site does need a clean, functional design, but I think the colors and tone of the site should say "non-profit" and not "corporate". I chose greens for the logo. I'm imagining warm, earth tones -- green, grey, blue, brown, ...

WE LIKE THESE DESIGNS:

You'll see in the wireframes that this is a functional, Web 2.0 site. I think it's important to have the clean, simple design of a Digg or a Yelp. Yet hopefully the colors and the graphics (main page, how it works) can keep it warm, caring. Care2 is a good example of this, but it is much more information-packed than EFAC.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

A lot of thought went into the wireframes but we are open to changes to the structure of the elements on the page...