How Much Does Website Design Cost?
A custom business website design can do more for your business than any other digital marketing strategy.
But how much does website design cost? And, how do you balance the price you pay versus quality?
We answer your most important questions in our comprehensive web design pricing guide below. For pricing guides for other types of design, click the drop-down below.
Today, it’s impossible to reach customers and prospective customers without a website. This is especially true for new small businesses and startups trying to compete in an increasingly noisy world. but it’s also true for even established companies.
A professional website design is a crucial component of your marketing and branding strategy. Customers visit your website because they have a particular purpose in mind – they need something from you – and your website should help to make them feel comfortable to purchase a product or service from you.
Frequently Asked Questions about website design
A website is a collection of related web pages which are typically identified with a common domain name, which is also called a Uniform Resource Locator (URL) and published on at least one web server. Examples of websites include wikipedia.org, google.com, and crowdspring.com. All published and publicly accessible websites constitute the Internet (also called the World Wide Web).
A strong web design is essential to capturing the attention of potential clients and leaving easy-to-find information at their fingertips. And, having a well designed website allows you to have a strong online presence and reach more customers.
Moreover, a website provides a great opportunity to showcase your brand, your company values, and your product’s benefits.
A strong web design will improve your brand image and help you have an upper hand over your competition. On top of that, a strong website will increase leads and sales, develop more prospective customers, improve your credibility, strengthen your customer service, and so much more!
Every company, big and small, can benefit from a website. In fact, not many businesses can last without a website and online presence – especially in today’s society.
However, simply just throwing together a website and sending it out isn’t enough. Your website should be meaningful and beneficial to your brand.
The key steps to build an effective and successful website are: a concept and a good design. While we outlined tips for successful websites above, here are the key takeaways: have a simple, easy-to-read design, put your call-to-action front and center and make it easy to understand, organize your site in an easy-to-follow format, have strong and up-to-date content, make your design flexible for all device types, have concise content and content management system that loads quickly with a reliable website host, and make it unique, but keep it classy.
A website should show brand consistency through colors, typography, imagery, illustrations, and functionality.
Websites should clearly show all the necessary information we discussed above, such as your company’s name, contact information, the products or services you offer, etc.
Here are the elements that should never be included in your website designs: typos or misprints, hard-to-read or small print, visual clutter or information overload, poor quality images, outdated information.
By maintaining a clean and precisely designed website, you improve your brand’s quality and authenticity while presenting true professionalism.
Yes. Websites provide an opportunity to promote everything from your company logo, to your products and services. Whenever you share your brand’s materials for any reason, the look and feel of the basic components should be similar across all mediums. Similarity provides a uniformity of message and image to all who see them. In this way, you create and strengthen your brand identity.
When choosing colors for your website, consider the messaging that color (or colors) sends to your customers. Do the colors reinforce and strengthen the intended core message/personality/mood you’re trying to communicate through the website design, or do they distract or neutralize?
For example, blue often communicates trust, loyalty and freshness. The color blue is common in banking or finance. Green represents life, nature and cleanliness. Also consider colors that work well with dark and white backgrounds.
Yes. As we discussed above, uniformity of message is very important in web design, and you should strive for a similar uniformity when it comes to the design of your products, email newsletter, or your blog.
Design is one part of a completed website. To launch your website, you’ll need both design and development.
Frontend developers focus on code that runs in the user’s browser, like HTML and CSS. Backend developers focus on code that runs on the web server. They will build a website and will also properly set up your website with an SSL certificate to meet security requirements. Other backend work can include databases and other complex systems like ecommerce integration. And, of course, you’ll need a domain name for your website. The domain name should match your business, especially if you have an ecommerce site.
Most entrepreneurs, businesses, agencies, and other organizations design a website in one of four ways: by running a design contest, hiring a design agency, working directly with a freelance designer, or making their own with an online website builder.
Each of these options has advantages and disadvantages.
Online website builders give you generic, template-based designs that looks like thousands of other designs. Agencies and freelancers can be very expensive (agencies typically charge $25,000+ for a completed website) and you get little choice.
Design contest are, for most, the best option for a custom web design because you set your own price and pick your favorite custom website design from among dozens of unique, custom designs submitted by designers from all over the world. Web design contests provide a lot of flexibility and creativity.
Web design contests are simple, effective, and affordable. Here’s how web design contests work on crowdspring: tell us what you need (we walk you through an interactive Q&A customized for web design projects), work with dozens of talented professional web designers from around the world, and pick your favorite design. You’ll get full rights to the web design via a customized legal agreement, and all the files formats you’ll need to use your website design online. All protected by our 100 percent satisfaction guarantee.
A custom web design can take anywhere from several days to a few weeks. On crowdspring, web design projects can run from 1 to 7 days and you can always extend any project without cost if you need a little more time. Generally, the web design process should take no more than a week to finish.
You will get a professionally designed custom web design. Additionally, you’ll get industry-standard ready-to-go files that you can use online. And your project will be protected by a customized legal contract transferring the full legal rights to the design, to you.
Experienced freelancers typically charge $2,500 to $7,500 for a custom web design. Well known freelancers and small design studios will often charge $7,500 to $15,000 for custom web design. Mid-size agencies will typically charge $25,000 to $50,000+ for custom web design. And, if you don’t care about building a strong brand, you can get a generic, uninspiring web design from a online website builder or a designer willing to give you a template design for $5. And some will charge you an extra fee per month to maintain and update your website.
We guarantee that you’ll get a great website design from crowdspring at a a price you can afford. Our higher-priced packages give you more design options and more sophisticated designs. Remember that when you pay more, we offer a higher award to the winning designer. This motivates more people to participate and share their custom designs. And, at higher price points, we also include a dedicated account manager to help you through the whole process and keep a sharp eye on your project.
When selecting your web page pricing package, think about how much time you’ll have and your budget. And consider the features you’ll need. For example, certain packages include privacy bundles that include non-disclosure agreements, private galleries, and other privacy features. Other packages include collaboration and unlimited focus groups (polls).
But no matter what package you choose, we guarantee that you’ll get a web page design you’ll love. And if you’re still unsure about the right package for you, contact us for a free design consultation.
Yes. If you have specific images you want to use with your web page design (like your logo, product photos, or other images), please uploade them with your brief. You can do that at any time, including after you post your project.
And, unless you request otherwise, web designers may use stock images (purchased from a third party) in your website design. If a designer uses stock art in a design, theyₑll tell you which images they used and how much they will cost to purchase if you want to use them in the actual design. Often, the images will be free so no additional payment will be required.
Designers agree to upload only original work, so each designer owns the rights to their designs until you choose your favorite web design. When you are in wrap-up, finalizing the design, you will receive a written legal contract, customized for your project, giving you the full legal rights, including copyright, to your winning web page design.
You can add non-disclosure agreements, search engine exclusion, private briefs, and more to every website design project. The best time to do this is when you first launch your project, but you can always add these features later too.
Non-disclosure agreements let you control who can participate in your project and what they can share. Search engine exclusion keeps your project out of search engines, while private briefs let you share confidential details only with the people you authorized to participate in your project.
We created a powerful, proven service that works for businesses of any size. Tens of thousands of smart marketers and business owners have trusted crowdspring Since 2008 for professional website design. That’s because crowdspring is home to the world’s best creative team.
Unlike the traditional freelancer or agency, crowdspring is a crowdsourcing marketplace for web design and graphic design. It’s like a web design contest - on crowdspring, thousands of designers from over 195 countries around the world compete for your business to create a custom web design you’ll love. You’ll get choice for your web design that you will not get anywhere else. In fact, we guarantee your satisfaction 100% – no questions asked.
Our unique model and design process addresses many of the concerns encountered when pricing the design of websites. We take a lot of the work and stress out of the equation for you: you won’t need to get quotes in advance for the work, or interview designer after designer.
Your set the price for your project, and designers from around the world will post their designs to your project for you to review. When your project ends, you choose the web page design you like the best. It’s that easy!
Web design firms have different prices. It’s not unusual to find larger firms that charge tens or hundreds of thousands of dollars. Smaller firms usually have lower website cost options, but this can vary on the experience level of the firm. Freelance web designers usually charge less than firms. This can be because freelancers don’t have as much overhead to pay for as larger firms.
Keep in mind that designers prices vary with their skill level and experience. Design prices also can vary based on geography. As we've already noted, getting more than one quote from three or four vendors is a good strategy.
Price estimates are usually calculated two different ways: either on an hourly basis or as a set fee. Whether you get one or many quotes, make sure that you understand how you are being charged for the work. Even well-planned website designs can go over budget for unforeseen reasons.
Also keep in mind the price firms and designers give you are almost always estimates. They give you a price based on the information you provide at the start of the project. As the project progresses things can change, plans can evolve, and the work required can grow.
crowdspring offers a great solution for the potential uncertainty of what the cost for your web design will be. We let you set the budget ahead of time, and the cost you decide on is the cost it’ll be. Designers that submit web design entries to your project understand what your budget is ahead of time, and submit to your project accordingly. You'll never be surprised about how much the final cost will be!
Crowdspring guarantees your satisfaction in web design projects. There's NO fine-print. We are not happy until you are. People are so thrilled with the designs they receive on crowdspring that we are proud to stand behind the work and make you an unconditional promise.