2020 Web Design Design Trends
We’ve collected six of the top website design trends you can expect to see in 2020.
Today, it’s impossible to reach customers and prospective customers without a website. This is especially true for new small businesses and startups trying to compete in an increasingly noisy world. but it’s also true for even established companies.
A professional website design is a crucial component of your marketing and branding strategy. Customers visit your website because they have a particular purpose in mind – they need something from you – and your website should help to make them feel comfortable to purchase a product or service from you.
Best for personal use
free | $0 to $300 | |
Website design options | do it yourself | generic templates |
Quality and value | not professional, generic | not professional, generic |
Who needs it? | personal use only | personal use only |
Best for startups, growing companies, agencies, marketers
$900-$1,300 | $1,600-$2,000 | |
Website design options | freelance designer or design contest | freelance designer or design contest |
Quality and value | high quality, original | elite quality, original |
Who needs it? | startups, growing businesses, marketers | businesses, agencies, marketers |
Best Value! |
Best for VC-financed startups and multinational companies
$5,000-$20,000 | $20,000+ | |
Website design options | small design agency | large design agency |
Quality and value | high quality, original | elite quality, original |
Who needs it? | VC-financed startups | multinational companies |
Your company’s brand identity (everything visual about your brand) is one of your most valuable assets. And, consistent branding is the best way to build strong relationships with your customers and prospective customers. So, you should view your designs across all mediums as a long-term investment.
But, design companies and agencies typically charge tens of thousands of dollars for their web design services. And, you can easily find an amateur designer who will create a generic design for one page from a template for only $5!
With such a wide price range, it can be tough to identify the sweet spot that will deliver you an awesome, custom website design for a reasonable price.
Here are important elements that you should look for when you buy design services:
Obviously, the most cost effective option is to build your own web design. By using free design applications, or those you already own, you can craft your own web based on your own vision.
But not everyone has the talent, or time, to make a DIY design. Plus, doing so would require you to know, or learn, a graphic design application such as Adobe XD ($9.99/month) or Sketch ($99/year). Moreover, designing a website on your own is a lengthy process, and most people don’t have the time to build one themselves.
Instead, some brands in this range turn to online website templates from website builders, which provide generic website designs. These online template sites charge anywhere from $0 to $300 just the design. Keep in mind that the templates are generic and you’ll see hundreds or thousands of other companies using the same templates. Your business will not be able to stand out when it looks like everyone else’s site.
You’ll find many free or low cost automated template options from website builders that can build generic websites for you. But, online templates are generic and uninspiring designs that will make it impossible for your customers to fall in love with your unique business. After all, do you want people to think you’re running just another mediocre plumbing service? There is nothing premium or professional about generic templates.
Sure, you might be able to use a free template and save a few dollars, but it will end up costing you much more when you struggle to build a strong brand.
Computers don’t understand human emotion or psychology. Real web designers understand how people think and how to create emotionally powerful brands and websites that convert.
The truth is that free or cheap website design is never free or cheap.
Don’t fall for statements that you can create a professionally designed free website in minutes. This is not possible.
Look at the world’s most successful companies. Not a single one used a generic template to build their websites. That should tell you something...
You'll either pay for professional design up front with a small fee or suffer the inevitable consequences of bad design.
Generic templates will not leave a lasting impression on your customers or prospective customers, and will not give you a one-of-a-kind, professionally designed identity. Even if you can customize generic templates, you will get an uninspiring, non-professional, generic design.
Simply put: there’s nothing unique, custom or brilliant about websites when you make them using pre-made generic templates. It’s the equivalent of everyone in the world wearing black.
If you have a slightly bigger budget and need a high-quality professional web design, freelance web designers and design contests are your best option (both options are available on crowdspring). They also happen to deliver the best overall value.
Freelancer designers can invest their time to build custom, unique designs that will help you stand out from the competition. You can share your values and your vision, and have a professional designer create a website that reflects your unique brand.
Usually, freelance design costs fall in the following ranges:
Similarly, design contests, like those you find on crowdspring, also incorporate a high-quality, professional, and personable process. Yet design contests go a step further, and allow dozens of designers to submit their own unique designs. At the end of the project, you pick the website design you love best! And, importantly, you set your own price.
With design contests, not only do you get that superior quality (with the added benefit of many options) – you get excellent service and communication, all wrapped up into one price.
Typical prices you can expect from design contests are:
A business website design contest is a perfect fit for businesses of all sizes, including your small business, agencies, entrepreneurs, startups, marketers, non-profits, and other types of organizations.
If you have a big budget, and are already a well established, multinational business, or want the 'complete branding package,' then agencies are your best option.
Agencies are equipped with talented teams of creative professionals. If using an agency for your project, they dedicate a team of creatives to design and plan your brand’s identity and your website. They also create a consistent visual style across your platforms, completing the all-inclusive package deal.
But the price can be staggering and out of reach for most businesses. Depending on your needs, and your budget, the following ranges represent typical agency design costs (these costs do not include the custom website design - this is just for the overall brand identity):
As you can see, agencies costs are significantly higher than other options. But, if you have the budget to invest heavily in your brand, this is a good option for you.
Below, we share questions you should ask before picking a designer or agency.
Stock art and templates are all over the Internet. That’s why so many amateur web designers rely on them.
But stock art and templates are generic. If you use stock art or templates, your company’s brand identity will look like thousands of other businesses. You’ll simply confuse your customers and prospects.
Look for a designer, design company, or agency that provides truly original designs to help your company stand out from the competition.
Original designs belong to the person who creates those designs, until intellectual property rights for those designs are legally transferred to a new owner.
In our digital world, where everyone has easy access to millions of designs on the web, it’s more important than ever to ensure that the designs you commission are original. Otherwise, you may find another business or designer knocking on your door with a cease-and-desist letter, requiring you to pay huge fines and forcing you to pay tens of thousands of dollars to rebrand.
That’s one reason why crowdspring, from the day we launched in 2008, has included a free, custom legal agreement transferring the full intellectual property rights to any original design you buy on crowdspring, to you. And, it’s also why crowdspring is trusted by tens of thousands of entrepreneurs, small businesses, brands, and agencies from over 100 countries.
A great finished design is only part of the picture. How you get there is important, too.
Make sure the freelance designer, design company, or agency you choose has support staff available to help in case you run into an issue, your project changes direction or you just have a few questions.
The best designers, design companies, and agencies will offer support via phone, chat, and email 7 days a week to ensure you can get in touch when and how you need to.
A single designer can only excel in a limited number of unique design styles. And, the lower the price, the fewer design options you’re likely to see.
If you’re not 100% sure what you’re looking for, it helps to see many options. And, a team of a dozen web designers all providing varying artistic perspectives will ensure that you’ll find a design that resonates with you.
Your designer should send you a range of file types so that you can flexibly use the design in the future.
The most commonly used file formats are PNG, EPS, AI, and PDF. For web design, you’ll typically want layered PSD files and/or Sketch or Figma files. The designer should send you files in each of the proper formats in case you need a certain format for future use.
Each format has its benefits. Here’s a quick summary:
Choosing and refining the perfect web design can be tricky. And, sometimes, we get so close to the process that it helps to have outside opinions.
Not all designers, design companies, or agencies make it easy to share the created designs and get useful feedback to guide you. Look for a designer, design company, or agency that offers easy-to-use tools, like focus groups or polls, to get easy feedback without creating a lot of friction for you and your friends, colleagues, and customers. No one wants to manually assemble design comparison sheets and track lengthy and cumbersome group email chains.
Design is a speculative field. You never really know what the end result will be. And, if you’ve been present and engaged in the creative process and you’re still not satisfied, sometimes it’s best to walk away.
Look for a designer, design company, or agency that offers a 100% Money Back Guarantee that covers all design costs and fees paid.
Here’s everything you need to know about the important principles and theories that can supercharge your marketing and influence people to buy your products or services.
Here are some of the classic warning signs a designer or design company may not be worth your money:
If just one of these classic warning signs are present, you might want to keep looking for another designer or design firm.
A website is an online resource made up of different webpages. Each webpage is filled with meaningful and persuasive text, images, and videos.
A website advertises your brand in an eye catching, information-packed, and strategic way. Websites are made to give the viewer a complete look at your brand and how your business can benefit them.
Today’s consumers expect businesses to have a well designed website. They consider a good website design to be reflective of a reputable business. Moreover, consumers want the convenience of learning more about a business whenever they want and without having to talk to anyone.
Your website is a place where consumers can find a myriad of information about your brand including: who you are, what products or services you sell, contact information, your blog, client reviews, and much more.
So what are the important takeaways of a well designed website? A well designed website strengthens your company’s credibility, offers a perfect introduction to your brand, showcases your values, products, and services, and improves your brand’s exposure.
These days, information and authenticity is everything. People take the time to look into brands before stepping into the role of a customer or investor.
Prospective customers are typically looking for five different bits of information, depending on the type of website. A good website contains the following:
Your company’s website is often the first place a prospective customer visits to learn about your company. And, while many different things influence people’s buying decisions, there’s a single common factor that drives nearly every purchasing decision: can the customer trust your business? A well designed website will easily convince them to trust your brand.
One of the first (of hopefully many!) interactions between a potential customer and any business (especially a small business) often involves websites. And, a well designed website will make a customer’s experience easy and will help sell your brand over and over again.
At the end of the day, you are selling a product or service, and a website is the perfect way to show that off. Websites are made to cater to the needs of the consumer, and consumers crave knowledge and transparency. So, by including your company logo, call-to-action, testimonials, and other information in the web design, you are improving your marketing ability. But more importantly, you are sharing your professionalism and brand identity in a non-intrusive and creative way.
Brand Awareness is no one-and-done process. Rather, it’s a lifetime strategy for your business. As such, one of the most important aspects of branding is through visual elements such as logos, websites, and marketing materials. Therefore, your website design should echo the design of your logo, products, and other elements of your brand identity.
If properly designed, websites are impactful, memorable, and evoke emotions. More importantly, your design should be distinct and stand out from your competition.
Strong websites are impactful and filled with clear and useful information. They act as stepping stones for potential customers or investors to take the next step with your brand.
With all that said, creativity is key. A creative web design molds a unique one, and that is essential to pulling attention to your brand. If people recognize your brand, they are more likely to interact with it, and more likely to share it. And, importantly, more likely to buy from you.
You should impress people with your web design. The better the design, the better the impression, and the more people it will reach. And a great design will leave them talking about your business.
Many different strategies, techniques, and skills are involved in creating a powerful web page design. Web design involves assessing many elements such as the layout, typography, graphics, colors, images, navigation, structure, search engine optimization, content and content management system, graphic design, social media links, text styles, interactive features, user experience, user interface, etc. Effective website designs maintain balance between the required elements to create consistency, integrity, and a powerful design.
Ultimately, your website should have accurate, easy-to-read information. If people can’t easily read details like contact information or your business’s name, your design has failed. Also, make sure your website has the most essential information and keep the design elements minimal.
Studies show you only have a few seconds to make a good and professional first impression. So, make it clear up front why your business exists and what it does – and showcase that on your website’s homepage. After all, you’re selling a product or service and the best way to sell your brand is with a clear and simple call-to-action.
People prefer websites that are properly organized (and so do search engines). Keep in mind that when your prospective customers visit your site, they’re typically looking for specific information. They’re rarely going to read entire pages – they’ll skim headlines and small portions of text and look at photos or graphics (but not all of them on the same page).
A properly structured site that presents information in an orderly and organized way will be much more successful than one that appears chaotic. Here’s a tip: use bold, easy to read fonts and bullets to present key information or to stress things you want the readers to notice.
Search engines index sites based on the quality of content (and links). The more meaningful content on your site, the more attractive your site becomes for search engines – and people! In fact, poor content can quickly cause a visitor to leave your site. Don’t ignore headlines – they can be very powerful and can mean the difference between a visitor reading the rest of the content and leaving your site.
More importantly, keep the content fresh and current. If your website has content dated from 2013, your visitors may quickly leave your site.
Mobile devices are accounting for an increasing percentage of web traffic. In fact, some businesses, like Twitter, have more people accessing their sites via a mobile device than a desktop computer. This trend has been going up for years and will continue for years to come.
That’s why it is imperative that your web design is optimized for both desktop and mobile devices. Most services offer a flexible design that will cover these requirements and will make your new website look beautiful across all devices.
People are impatient when browsing websites and slow load times negatively impact user experience. If your site design is graphically intense, you need to make sure you’ll have the hardware infrastructure and bandwidth to support the designs. This is especially critical if you’re serving a large customer base and expect substantial traffic to your site. You can improve your site load times by picking good hosts and keeping content concise.
Once you have your information planned out, it’s fun to try and think of interesting ways to make your website more impactful to the viewer. Your website is a digital platform, so imagination is your only limitation.
Currently, unique illustrations are popular among top websites. Even Apple has implemented illustrations across dozens of their webpages. You can also play with shapes, scrolling, layout, and more to stand out from your competition.
But beware, straying from the traditional look and feel of a website may increase your design costs. On the other hand, the added delight and brand recall that special and unique designs can have may be worth the expense. Just make sure your design is easy to read and interact with.
Invest a little time to make sure your web design is attractive, accurate, and on brand. That way, viewing your website is impactful, and is a meaningful start to a beautiful friendship.
We know you have many choices for custom web design. The most common method is to hire a freelance designer, and you can work 1-to-1 with an expert designer on crowdspring.
There are other ways to get your custom website designs. For example, you can crowdsource your design by starting a web design contest on crowdspring.
Nothing makes us happier than connecting people, businesses, agencies and nonprofits with talented designers.
We have a terrific community of logo designers, graphic designers, web designers, illustrators, product designers and namers. Over 220,000 talented creatives from 195 countries work on crowdspring.
When you post your custom design project on crowdspring, you’ll get custom designs submitted by designers from all over the world. You won’t have to waste your valuable time digging through bids and proposals. You’ll pick your favorite from actual designs. In fact, clients have told us that choosing their favorite is the hardest part of the whole process!
When using crowdspring for custom design services, you can focus on getting the best result possible. We take care of everything else. With our award-winning customer service, hassle-free guarantee, customized legal agreements, strict intellectual property standards and fantastic project management tools, we know you’ll be happy. And if you’re happy, we’re happy.
And if you prefer to work with a single designer, we’ve got you covered. Just like a traditional crowdspring project, in 1-to-1 projects, you decide how much your project will cost. The minimum price for a 1-to-1 project starts at $200 (which includes crowdspring’s fee) and you can always increase the award.
Designers receive 100% of your award. Our fees cover the cost to host the project, our award-winning tools, escrow and payment, and custom contracts and non-disclosure agreements.
You and the designer you pick will be able to negotiate both the scope and the price for the project. When determining your award amount, please remember to price your project based on the scope of work. More labor-intensive projects deserve larger awards than very simple projects. You can set your own budget or you can ask the designer to provide a price quote based on the scope of work. It’s your choice.
We like to have fun at crowdspring, but we take our business very seriously. Although the vast majority of the businesses we work with are smaller, we regularly work with the world’s best Brands, including Amazon, LG, Random House, Starbucks, Barilla, Phillips and many more. We also regularly work with many of the world’s best agencies - and tens thousands of entrepreneurs and startups from over 100 different countries.
We would love to help you!
Choose from 30+ categories, complete a project brief, and pick a package that fits your budget.
Collaborate with dozens of creatives, give feedback and score, and get revised custom designs.
Work with the winner to finalize your favorite design and get print/web-ready files and full IP rights.
Not into crowds?
Pick a creative and work 1-to-1
Crowdspring is an online design platform linking businesses like yours with over 220,000 design and naming experts. Instead of investing over $10,000 with a branding agency - or paying an unknown freelancer for a single design you hope you like - crowdspring delivers dozens of custom designs to choose from for every project. With over 12 years of experience, we’re the reliable, affordable solution for small business.
A website is a collection of related web pages which are typically identified with a common domain name, which is also called a Uniform Resource Locator (URL) and published on at least one web server. Examples of websites include wikipedia.org, google.com, and crowdspring.com. All published and publicly accessible websites constitute the Internet (also called the World Wide Web).
A strong web design is essential to capturing the attention of potential clients and leaving easy-to-find information at their fingertips. And, having a well designed website allows you to have a strong online presence and reach more customers.
Moreover, a website provides a great opportunity to showcase your brand, your company values, and your product’s benefits.
A strong web design will improve your brand image and help you have an upper hand over your competition. On top of that, a strong website will increase leads and sales, develop more prospective customers, improve your credibility, strengthen your customer service, and so much more!
Every company, big and small, can benefit from a website. In fact, not many businesses can last without a website and online presence – especially in today’s society.
However, simply just throwing together a website and sending it out isn’t enough. Your website should be meaningful and beneficial to your brand.
The key steps to build an effective and successful website are: a concept and a good design. While we outlined tips for successful websites above, here are the key takeaways: have a simple, easy-to-read design, put your call-to-action front and center and make it easy to understand, organize your site in an easy-to-follow format, have strong and up-to-date content, make your design flexible for all device types, have concise content and content management system that loads quickly with a reliable website host, and make it unique, but keep it classy.
A website should show brand consistency through colors, typography, imagery, illustrations, and functionality.
Websites should clearly show all the necessary information we discussed above, such as your company’s name, contact information, the products or services you offer, etc.
Here are the elements that should never be included in your website designs: typos or misprints, hard-to-read or small print, visual clutter or information overload, poor quality images, outdated information.
By maintaining a clean and precisely designed website, you improve your brand’s quality and authenticity while presenting true professionalism.
Yes. Websites provide an opportunity to promote everything from your company logo, to your products and services. Whenever you share your brand’s materials for any reason, the look and feel of the basic components should be similar across all mediums. Similarity provides a uniformity of message and image to all who see them. In this way, you create and strengthen your brand identity.
When choosing colors for your website, consider the messaging that color (or colors) sends to your customers. Do the colors reinforce and strengthen the intended core message/personality/mood you’re trying to communicate through the website design, or do they distract or neutralize?
For example, blue often communicates trust, loyalty and freshness. The color blue is common in banking or finance. Green represents life, nature and cleanliness. Also consider colors that work well with dark and white backgrounds.
Yes. As we discussed above, uniformity of message is very important in web design, and you should strive for a similar uniformity when it comes to the design of your products, email newsletter, or your blog.
Design is one part of a completed website. To launch your website, you’ll need both design and development.
Frontend developers focus on code that runs in the user’s browser, like HTML and CSS. Backend developers focus on code that runs on the web server. They will build a website and will also properly set up your website with an SSL certificate to meet security requirements. Other backend work can include databases and other complex systems like ecommerce integration. And, of course, you’ll need a domain name for your website. The domain name should match your business, especially if you have an ecommerce site.
Most entrepreneurs, businesses, agencies, and other organizations design a website in one of four ways: by running a design contest, hiring a design agency, working directly with a freelance designer, or making their own with an online website builder.
Each of these options has advantages and disadvantages.
Online website builders give you generic, template-based designs that looks like thousands of other designs. Agencies and freelancers can be very expensive (agencies typically charge $25,000+ for a completed website) and you get little choice.
Design contest are, for most, the best option for a custom web design because you set your own price and pick your favorite custom website design from among dozens of unique, custom designs submitted by designers from all over the world. Web design contests provide a lot of flexibility and creativity.
Web design contests are simple, effective, and affordable. Here’s how web design contests work on crowdspring: tell us what you need (we walk you through an interactive Q&A customized for web design projects), work with dozens of talented professional web designers from around the world, and pick your favorite design. You’ll get full rights to the web design via a customized legal agreement, and all the files formats you’ll need to use your website design online. All protected by our 100 percent satisfaction guarantee.
A custom web design can take anywhere from several days to a few weeks. On crowdspring, web design projects can run from 1 to 7 days and you can always extend any project without cost if you need a little more time. Generally, the web design process should take no more than a week to finish.
You will get a professionally designed custom web design. Additionally, you’ll get industry-standard ready-to-go files that you can use online. And your project will be protected by a customized legal contract transferring the full legal rights to the design, to you.
Experienced freelancers typically charge $2,500 to $7,500 for a custom web design. Well known freelancers and small design studios will often charge $7,500 to $15,000 for custom web design. Mid-size agencies will typically charge $25,000 to $50,000+ for custom web design. And, if you don’t care about building a strong brand, you can get a generic, uninspiring web design from a online website builder or a designer willing to give you a template design for $5. And some will charge you an extra fee per month to maintain and update your website.
We guarantee that you’ll get a great website design from crowdspring at a a price you can afford. Our higher-priced packages give you more design options and more sophisticated designs. Remember that when you pay more, we offer a higher award to the winning designer. This motivates more people to participate and share their custom designs. And, at higher price points, we also include a dedicated account manager to help you through the whole process and keep a sharp eye on your project.
When selecting your web page pricing package, think about how much time you’ll have and your budget. And consider the features you’ll need. For example, certain packages include privacy bundles that include non-disclosure agreements, private galleries, and other privacy features. Other packages include collaboration and unlimited focus groups (polls).
But no matter what package you choose, we guarantee that you’ll get a web page design you’ll love. And if you’re still unsure about the right package for you, contact us for a free design consultation.
Yes. If you have specific images you want to use with your web page design (like your logo, product photos, or other images), please uploade them with your brief. You can do that at any time, including after you post your project.
And, unless you request otherwise, web designers may use stock images (purchased from a third party) in your website design. If a designer uses stock art in a design, theyₑll tell you which images they used and how much they will cost to purchase if you want to use them in the actual design. Often, the images will be free so no additional payment will be required.
Designers agree to upload only original work, so each designer owns the rights to their designs until you choose your favorite web design. When you are in wrap-up, finalizing the design, you will receive a written legal contract, customized for your project, giving you the full legal rights, including copyright, to your winning web page design.
You can add non-disclosure agreements, search engine exclusion, private briefs, and more to every website design project. The best time to do this is when you first launch your project, but you can always add these features later too.
Non-disclosure agreements let you control who can participate in your project and what they can share. Search engine exclusion keeps your project out of search engines, while private briefs let you share confidential details only with the people you authorized to participate in your project.
You can explore thousands of unique and creative website designs created by top designers from around the world. Find the best website ideas and inspiration on crowdspring.
We created a powerful, proven service that works for businesses of any size. Tens of thousands of smart marketers and business owners have trusted crowdspring Since 2008 for professional website design. That’s because crowdspring is home to the world’s best creative team.
Unlike the traditional freelancer or agency, crowdspring is a crowdsourcing marketplace for web design and graphic design. It’s like a web design contest - on crowdspring, thousands of designers from over 195 countries around the world compete for your business to create a custom web design you’ll love. You’ll get choice for your web design that you will not get anywhere else. In fact, we guarantee your satisfaction 100% – no questions asked.
Our unique model and design process addresses many of the concerns encountered when pricing the design of websites. We take a lot of the work and stress out of the equation for you: you won’t need to get quotes in advance for the work, or interview designer after designer.
Your set the price for your project, and designers from around the world will post their designs to your project for you to review. When your project ends, you choose the web page design you like the best. It’s that easy!
Web design firms have different prices. It’s not unusual to find larger firms that charge tens or hundreds of thousands of dollars. Smaller firms usually have lower website cost options, but this can vary on the experience level of the firm. Freelance web designers usually charge less than firms. This can be because freelancers don’t have as much overhead to pay for as larger firms.
Keep in mind that designers prices vary with their skill level and experience. Design prices also can vary based on geography. As we've already noted, getting more than one quote from three or four vendors is a good strategy.
Price estimates are usually calculated two different ways: either on an hourly basis or as a set fee. Whether you get one or many quotes, make sure that you understand how you are being charged for the work. Even well-planned website designs can go over budget for unforeseen reasons.
Also keep in mind the price firms and designers give you are almost always estimates. They give you a price based on the information you provide at the start of the project. As the project progresses things can change, plans can evolve, and the work required can grow.
crowdspring offers a great solution for the potential uncertainty of what the cost for your web design will be. We let you set the budget ahead of time, and the cost you decide on is the cost it’ll be. Designers that submit web design entries to your project understand what your budget is ahead of time, and submit to your project accordingly. You'll never be surprised about how much the final cost will be!
Crowdspring guarantees your satisfaction in web design projects. There's NO fine-print. We are not happy until you are. People are so thrilled with the designs they receive on crowdspring that we are proud to stand behind the work and make you an unconditional promise.
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