How Much Should Postcard Design Cost?
Stand out from the crowd with a custom postcard when you promote your business, team, organization or event.
But how much should custom postcard design cost? And, how do you balance the price you pay versus quality?
We answer your most important questions in our comprehensive postcard design pricing guide below. For pricing guides for other types of design, click the drop-down below.
Postcards are a fun, unique, and effective way to share your brand or event with others. Custom designed postcards help you stand out from your competition and offer a personable experience for your clients, potential customers, or friends.
Strong postcards are not only captivating, but they are very informative and welcoming. Strong postcards also offer a great glimpse into your brand and its values.
Frequently Asked Questions about postcard design
Usually made out of paper, a postcard is an informational tool that is used to advertise, promote, introduce, or inform on your brand and/or product.
A good postcard design is essential to capturing the attention of potential clients. This is especially true of small businesses and startups because postcards often include discounts – which attract new customers. Moreover, a postcard provides a great opportunity to showcase your brand, your company values, and your product’s benefits.
Every company, big and small, can benefit from postcards. Postcards put the face of the brand directly into the hands of potential customers. But simply just throwing together a postcard and sending it out isn’t enough. Your postcard should be meaningful and beneficial to your brand.
The sizes of custom designed postcards can vary based on need for your business. If you need a lot of information, but don’t want it to look busy, you go for a larger design. Similarly, corporate business postcards might differ from minimalist business postcards.
Postcards are used by businesses all over the world. Most brands use standard sizes to make them easier to design and ship. These most popular sizes include (all sizes in inches): 4 x 6, 5 x 7, 6 x 8, 4 x 9, 6 x 9, 6 x 11.
Your postcard doesn’t have to stick to these sizes. In fact, your postcard design can be any size or shape you want. Just make sure the size (and design) makes sense with your brand’s identity.
Usually, the paper type depends on the design. Also, most designers will suggest what the best paper is for your specific design. The most common paper types for postcards are: 14-point cardstock (thick), 16-point cardstock (thicker), and 100 lb. gloss cover (thin).
Keep in mind that while years ago, postcards were printed solely on matte, coated or uncoated paper, many more options are available today.
Apart from paper, postcards can be made from plastic, specially frosted translucent plastic, white or metallic plastic, metal, and real wood. These uncommon materials give customers a unique texture not found on paper stock. And while most postcards are rectangular in size, you can get yours with rounded corners, and in abstract shapes. Be careful though, as other materials and designs can also increase production costs.
Three key steps create an effective and successful postcard: a concept, a design, and a message. Putting each step together creates a key business asset and leaves a lasting impression.
While we outlined tips for successful postcards above, here are the key takeaways: have a simple, easy-to-read design, include only essential information (don’t crowd the postcard with too much detail), carefully plan out the design (having information on one or many sides), don’t force a design (stick to the basics if you don’t have a clear vision), use good quality material and choose the right materials for your design, and make the designs unique.
Postcards should clearly show all the necessary information we discussed above, such as your company’s name, contact information, why you’re sendding them a postcard, etc.
Here are the elements that should never be included in your postcard designs: typos or misprints, hard-to-read or small print, visual clutter or information overload, poor quality materials, outdated information.
By maintaining a clean and precisely designed product, you improve your brand’s quality and authenticity while presenting true professionalism.
Yes. Whenever you share printed (or digital) materials for any reason, the look and feel of the basic components should be similar. Similarity provides a uniformity of message and image to all who see them. In this way, you create and strengthen your brand identity.
When choosing colors for your postcards, consider the messaging that color (or colors) sends to your customers. Do the colors reinforce and strengthen the intended core message/personality/mood you’re trying to communicate through the postcard, or do they distract or neutralize?
For example, blue often communicates trust, loyalty and freshness. The color blue is common in banking or finance. Green represents life, nature and cleanliness. Also consider colors that work well with dark and white backgrounds.
Yes. As we discussed above, uniformity of message is very important in postcard design, and you should strive for a similar uniformity when it comes to the design of your website or email newsletter, or your blog.
Yes! Many people have an easier time understanding information visually rather than the spoken word. A well-designed postcard offers easy-to-read information that leaves a long-lasting impression, and gives the potential client a glimpse into your business. There’s no easier way to show a customer a taste of your business than a well-designed postcard.
We created a powerful, proven service that works for businesses of any size. Tens of thousands of smart marketers and business owners have trusted crowdspring since 2008 for professional postcard design. That’s because crowdspring is home to the world’s best creative team.
Unlike the traditional freelancer or agency, crowdspring is a crowdsourcing marketplace for graphic design. It’s like a design contest - on crowdspring, thousands of designers from over 195 countries around the world compete for your business to create a unique postcard design you’ll love. You’ll get choice for your design that you will not get anywhere else. In fact, we guarantee your satisfaction 100% – no questions asked.
Our unique model and design process addresses many of the concerns encountered when pricing the design of custom postcards. We take a lot of the work and stress out of the equation for you: you won’t need to get quotes in advance for the work, or interview designer after designer.
Your set the price for your project, and designers from around the world will post their designs to your project for you to review. When your project ends, you choose the design you like the best. It’s that easy!
Generic templates will not leave a lasting impression on your customers and prospective customers. At the end of the day, they will not give you a one-of-a-kind brand identity. There’s nothing unique, custom or brilliant about instant postcards created from templates. It's like serving boiled potatoes for each course in a meal. In the long term, generic design is bad for business. Instead, invest in your business and your brand identity by working with professional designers to create a unique, custom postcard design.
Crowdspring guarantees your satisfaction in design projects. There’s NO fine-print. We are not happy until you are. People are so thrilled with the designs they receive on crowdspring that we are proud to stand behind the work and make you an unconditional promise.