How Much Should Menu Design Cost?
Every restaurant deserves to have a menu as pretty and mouth-watering as the dishes it serves.
But how much should custom menu design cost? And, how do you balance the price you pay versus quality?
We answer your most important questions in our comprehensive menu design pricing guide below. For pricing guides for other types of design, click the drop-down below.
Menus show off he mouth-watering dishes you serve in your restaurant or cafe. And, menus also give the customer a glimpse into your business. A well designed menu has eye-catching and welcoming designs, and will help you provide a unique dining experience for your customers.
Whether you’re creating custom menus for an existing restaurant or cafe or starting a new restaurant or cafe business, custom menu design is important to create a strong brand and make a great impression on your customers.
Frequently Asked Questions about menu design
A menu is an informational tool that is used to advertise, promote, introduce, and inform on your brand, as well as your food and beverage options. Menus are perfect for winning-over new customers and attracting returning customers.
A good menu design is essential to capturing the attention of potential customers. Moreover, a menu provides a great opportunity to showcase your food, beverages, and desserts in an easy and accessible way.
All restaurants, food chains, coffee shops, food trucks, and everyone in between should use a menu when they sell food, beverages, and desserts.
There are many different types of menus. The five most common menu designs are:
Static Menu. A static menu is typically larger, divided into categories, and rarely changes. This menu is the most widely used menu type today, and is typically what you see in most food and beverage places. A static menu usually displays everything offered and their prices in an easy to read fashion – making it easy to navigate.
Cycle Menu. A cycle menu has repeated choices over a specific period of time. Cycle menus are either separate or part of another menu type. A good example of a cycle menu is that of a sandwich shop which offers a meatball sub every Monday, a BLT every Tuesday, and so on. Cycle menus make it easy for businesses to plan what they need and also make production more efficient.
Fixed Menu. A fixed menu, or a set menu, has two common types: a Table d’Hote menu and a Prix Fixe menu. These menus limit choices and offer a fixed price to the customer.
Table d’Hote Menu. A Table d’Hote menu offers a meal with a choice of appetizers, entrees, and desserts – all in one fixed price. Typically, there are only a handful of options for each category for the customer to choose from. This type of fixed menu offers the most freedom to customers, while still making it easy for the business.
Prix Fixe Menu. A Prix Fixe menu offers little to no options, but still with a fixed price. This fixed menu is similar to the Table d’Hote menu, but instead usually offers only one option per course. While customers are usually allowed to modify based on dietary restrictions or needs, this menu shows off dishes and beverages based on how the chef and kitchen envision them.
Du Jour Menu. Du Jour menus change daily. Typically, they reflect what’s available or what the chef has prepared. If you have ever seen 'chicken du jour' or 'soup du jour' it means chicken or soup that’s available today.
a La Carte Menu. An a La Carte menu lists prices for each item separately. This type of menu allows customers more customization and flexibility when ordering, but the prices of a La Carte menus tend to be higher. A good example of this type of menu is a taco restaurant selling individual tacos. Instead of getting three tacos of the same kind, you could order a spicy chorizo taco, a carne asada taco, and a chipotle fish taco separately.
Though there are many more menu designs (and the possibility for custom ones), you should stick to a design that’s simple and easy to read. Also stick to a design that makes sense with the information you share and your restaurant’s branding.
Menus should showcase your appetizers, sides, entrees, desserts and beverages. Depending on the type of menu you want, and what you’re selling, you can design your menu in any way you want. Just make sure to keep it simple, clean, and on brand.
Three key steps create an effective and successful menu: a concept, a design, and a message. Putting each step together creates a key business asset and leaves a lasting impression.
While we outlined tips for successful menus above, here are the key takeaways: have a simple, easy-to-read design, include only essential information (don’t crowd the menu with too much detail), carefully plan out the design (having information on one or many sides), don’t force a design (stick to the basics if you don’t have a clear vision), use good quality material and choose the right materials for your design, and make the designs unique.
Menus should clearly show all the necessary information we discussed above, such as your restaurant’s name, contact information, the foods, drinks, and desserts you offer, etc.
Here are the elements that should never be included in your menu designs: typos or misprints, hard-to-read or small print, visual clutter or information overload, poor quality materials, outdated information.
By maintaining a clean and precisely designed product, you improve your brand’s quality and authenticity while presenting true professionalism.
Yes. Whenever you share printed (or digital) materials for any reason, the look and feel of the basic components should be similar. Similarity provides a uniformity of message and image to all who see them. In this way, you create and strengthen your brand identity.
When choosing colors for your menu, consider the messaging that color (or colors) sends to your customers. Do the colors reinforce and strengthen the intended core message/personality/mood you’re trying to communicate through the menu, or do they distract or neutralize?
For example, blue often communicates trust, loyalty and freshness. The color blue is common in banking or finance. Green represents life, nature and cleanliness. Also consider colors that work well with dark and white backgrounds.
Yes. As we discussed above, uniformity of message is very important in menu design, and you should strive for a similar uniformity when it comes to the design of your website or email newsletter, or your blog.
We created a powerful, proven service that works for businesses of any size. Tens of thousands of smart marketers, restaurant owners, and business owners have trusted crowdspring since 2008 for professional menu design. That’s because crowdspring is home to the world’s best creative team.
Unlike the traditional freelancer or agency, crowdspring is a crowdsourcing marketplace for graphic design. It’s like a design contest - on crowdspring, thousands of designers from over 195 countries around the world compete for your business to create a unique menu design you’ll love. You’ll get choice for your design that you will not get anywhere else. In fact, we guarantee your satisfaction 100% – no questions asked.
Our unique model and design process addresses many of the concerns encountered when pricing the design of custom menus. We take a lot of the work and stress out of the equation for you: you won’t need to get quotes in advance for the work, or interview designer after designer.
Your set the price for your project, and designers from around the world will post their designs to your project for you to review. When your project ends, you choose the design you like the best. It’s that easy!
Generic templates will not leave a lasting impression on your customers and prospective customers. At the end of the day, they will not give you a one-of-a-kind brand identity. There’s nothing unique, custom or brilliant about instant menus created from templates. It's like serving boiled potatoes for each course in a meal. In the long term, generic design is bad for business. Instead, invest in your business and your brand identity by working with professional designers to create a unique, custom menu design.
Crowdspring guarantees your satisfaction in design projects. There’s NO fine-print. We are not happy until you are. People are so thrilled with the designs they receive on crowdspring that we are proud to stand behind the work and make you an unconditional promise.