How Much Should Brochure Design Cost?

Usually made out of paper, a brochure is an informational tool that is used to advertise, promote, introduce, or inform on your brand and/or product.

A good brochure design is essential to capturing the attention of potential clients. This is especially true of small businesses and startups because brochures often include discounts – which attract new customers.

Moreover, a brochure provides a great opportunity to showcase your brand, your company values, and your product’s benefits.

Most people assume only big companies use brochures. But in reality, many different sized businesses – from individuals, small companies, and large corporations, use brochures, and so should you!

There are many different types of brochure folds. The most common designs offered by design and printing companies are: Trifold, Half-Fold, Z-Fold, Gate-Fold, French Fold, Accordion Fold, and Double Parallel Fold.

Though there are many more designs (and the possibility for custom ones), you should stick to a design that’s simple. Also stick to a design that makes sense with the information you share and your company’s branding.

Three key steps create an effective and successful brochure: a concept, a design, and a message. Putting each step together creates a key business asset and leaves a lasting impression.

While we outlined tips for successful brochures above, here are the key takeaways: have a simple, easy-to-read design, include only essential information (don’t crowd the product with too much detail), carefully plan out the design (having information on one or many sides), don’t force a design (stick to the basics if you don’t have a clear vision), use good quality material and choose the right materials for your design, and make the designs unique.

Brochures should clearly show all the necessary information such as your name, your company, your contact information, etc.

Here are the elements that should never be included in your brochure designs: typos or misprints, hard-to-read or small print, visual clutter or information overload, poor quality materials, no call-to-action or value proposition, outdated information.

By maintaining a clean and precisely designed product, you improve your brand’s quality and authenticity while presenting true professionalism.

Yes. Whenever you send printed (or digital) materials for any reason, the look and feel of the basic components should be similar. Similarity provides a uniformity of message and image to all who see them. In this way, you create and strengthen your brand identity.

When choosing colors for your brochure, consider the messaging that color (or colors) sends to your customers. Do the colors reinforce and strengthen the intended core message/personality/mood you’re trying to communicate through the brochure, or do they distract or neutralize?

For example, blue often communicates trust, loyalty and freshness. The color blue is common in banking or finance. Green represents life, nature and cleanliness. Also consider colors that work well with dark and white backgrounds.

Yes. As we discussed above, uniformity of message is very important in brochure design, and you should strive for a similar uniformity when it comes to the design of your website or email newsletter, or your blog.

Absolutely! Many people have an easier time understanding information visually rather than the spoken word. A well-designed brochure offers easy-to-read information that leaves a long-lasting impression, and gives the potential client a glimpse into your brand's identity.

There’s no easier way to show a customer a taste of your business than a well-designed brochure.

We created a powerful, proven service that works for businesses of any size. Tens of thousands of smart marketers and business owners have trusted crowdspring since 2008 for professional brochure design. That’s because crowdspring is home to the world’s best creative team.

Unlike the traditional freelancer or agency, crowdspring is a crowdsourcing marketplace for graphic design. It’s like a design contest - on crowdspring, thousands of designers from over 195 countries around the world compete for your business to create a unique brochure design you’ll love. You’ll get choice for your design that you will not get anywhere else. In fact, we guarantee your satisfaction 100% – no questions asked.

Our unique model and design process addresses many of the concerns encountered when pricing the design of custom brochures. We take a lot of the work and stress out of the equation for you: you won’t need to get quotes in advance for the work, or interview designer after designer.

Your set the price for your project, and designers from around the world will post their designs to your project for you to review. When your project ends, you choose the design you like the best. It’s that easy!

Generic templates will not leave a lasting impression on your customers and prospective customers. At the end of the day, they will not give you a one-of-a-kind brand identity. There’s nothing unique, custom or brilliant about instant brochures created from templates. In the long term, generic design is bad for business. Instead, invest in your business and your brand identity by working with professional designers to create a unique, custom brochure design.

Crowdspring guarantees your satisfaction in design projects. There’s NO fine-print. We are not happy until you are. People are so thrilled with the designs they receive on crowdspring that we are proud to stand behind the work and make you an unconditional promise.