Delk6115 has picked winning company names

For $439 they received 464 writing concepts from 97 writers!

Over 40,000 of the world's best entrepreneurs and small businesses trust crowdSPRING with custom logo design, web design and writing services. 96% of them recommend that you try us too.

Find out more

Starts:31-Jul-14 3:07 p.m. GMT

Ends:5-Aug-14 3:07 p.m. GMT


Award 1: $239, was awarded to Alwrite...

Award 2: $200, was awarded to Alwrite...




Preview: crowdSPRING Contract


There are no materials for this project.

Creative brief

The buyer added updates to the brief. Read them.

What does your company do?

We design and develop gadgets that are sold at Mass Market Automotive Retailers

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

What is your industry?


Describe your customers

3 Top Mindsets of the at-home mechanic:
- "Enjoy the process/ritual
- "I can do it better myself"
- "Like to save time and money"

What 3 things do you want your company name to communicate to your customers?

- We solve a problem or fulfill a current need for a "better" version of current offerings
- We are for the everyday, at-home enthusiast (i.e. don't be intimidated!)
- We belong in the Automotive aisle in stores

List the names of your top three competitors

No direct competitors

What character, tenor, or spirit do you wish to convey?

- Masculine
- Problem Solver
- Unexpected
- Innovative

Are there specific words or phrases you do not like?

None (so far!)

Are there specific words or phrases you like?

We would like name to work with our TM tagline "Turn your own wrench." This is a common phrase referring to people who do their own work on their cars.

Do you have other info you want to share?


Brief updates

By Delk6115 on 31-Jul-14 4:12 p.m. GMT
Great start! We are inspired by all the immediate activity on our page! After reviewing initial entries, we are thinking that we may want to NOT include "wrench" in the actual name... after reading them next to our tag it's seeming a bit redundant. Let's keep exploring!
By Delk6115 on 31-Jul-14 9:54 p.m. GMT
These are getting really close! We are now seeing that in running through the names, those that seem stronger to us are 1 word... also, we'd like to drop "DIY" to enhance its uniqueness. Keep going!