FMPLLC has picked a winning company name

For $200 they received 426 writing concepts from 72 writers!

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Starts:24-Jul-14 6:57 a.m. GMT

Ends:5-Aug-14 11:59 p.m. GMT


Award 1: $200, was awarded to TheCrow...




Preview: crowdSPRING Contract


File 1: German_Shepherd_Vitami... (2.6 MB)

Uploaded on 24-Jul-14 6:53 a.m. GMT

File 2: Shep_v2.jpg (1.4 MB)

Uploaded on 24-Jul-14 6:55 a.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

What does your company do?

Hello! Our Company (which we are excited for you to name!) will quickly become the leading supplement specifically for German Shepherds. We have developed a great supplement that is made in the USA, human-grade and veterinary certified.

One of the things we're most excited about is our "buy one give one" policy. For every dosage of our supplement we sell, we plan to donate one to a German Shepherd in a rescue.

I had previously considered VitaShep, TotalShepherd and TopShep but I think you can do better. I'm open to both "exact match" type names as well as fun names. Be creative! No idea is a bad idea!

I will not "require" an exact match .com however I do not want an excessively long variation of the name. Exact matches go to the top.

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

What is your industry?


Describe your customers

Our customers will be dog-lovers for sure. They want to take the best possible care they can of their best friends and are willing to spend some extra money to do so. I hope that our "buy one give one" model helps them make their purchasing decision as well but regardless I am sure they will be pleased with the quality of our supplement.

What 3 things do you want your company name to communicate to your customers?

Quality, Specificity (German Shepherds only) and that it is a complete multivitamin.

List the names of your top three competitors

I do not have competitors.

What character, tenor, or spirit do you wish to convey?

Dedication to the breed, charitable, high quality

Are there specific words or phrases you do not like?

I think the word "Shepherd" is too tough to spell. A lot of people misspell it "shepard." I would shorten it to "shep" if you're going to include that.

Are there specific words or phrases you like?

No, there are not.

Do you have other info you want to share?

Not at this time.

Brief updates

By FMPLLC on 30-Jul-14 3:06 a.m. GMT
I want to give people additional opportunity, I fell behind in my grading. Sorry!