abustamante22 has picked a winning company name

For $200 they received 323 writing concepts from 77 writers!

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Starts:8-Jul-14 4:07 p.m. GMT

Ends:18-Jul-14 4:07 p.m. GMT


Award 1: $200, was awarded to ShimmyK...




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Uploaded on 8-Jul-14 3:48 p.m. GMT

Creative brief

What does your company do?

I am building my own business directed at helping girls and boys improve their basketball skills. Being female, most of my clients are girls, (which is where I feel my niche is) but I also work with boys. I currently work mostly in the individual and small group setting, but the goal is to grow into providing clinics, camps and multiple leagues throughout the year. My focus is on building fundamentals while still incorporating the modern style of the game.

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

What is your industry?

Entertainment and Sports

Describe your customers

I train kids starting from middle school all the way to the college level. The goal is to incorporate some professional athletes at some point. Most of my clients at the moment are the high school level.

What 3 things do you want your company name to communicate to your customers?

Elite basketball training
Professional approach/system

List the names of your top three competitors

ImPossible Training branch in Miami
local basketball leagues - Thunder Basketball, Tamiami Basketball
other individual trainers that go by name. (Alex Gamez)

What character, tenor, or spirit do you wish to convey?

Modern, Contemporary, Sleek, Different. "Bad ass"

Are there specific words or phrases you do not like?

My business name right now is Allison Bustamante's Triple Threat Basketball. Triple Threat I feel is old and out-dated.

Are there specific words or phrases you like?

the word basketball should obviously be involved somehow.

Do you have other info you want to share?

I am not sure if my name should be involved or not. The idea is to be able to use this name for the future, in which I foresee having my own facility to run lessons, camps, leagues, etc. I will also employ trainers to help build my clientele list.