Starts:1-Jul-14 5:14 p.m. GMT

Ends:1-Jul-14 1:21 p.m. GMT


Award 1: $239




Preview: crowdSPRING Contract


There are no materials for this project.

Creative brief

The buyer added updates to the brief. Read them.

What does your company do?

We make tools for cleaning swimming pools: nets, brushes, poles, test kits, etc. Our products sell in both wholesale and retail markets, which means that professionals use them (usually men) as well as homeowners (families).

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

What is your industry?


Describe your customers

This needs to be geared at MEN, but with the idea that women will likely be buying for their husbands/sons. In other words, while women will often make the purchases, we need to convey a 'masculine/manly' message. Purchasing age groups will likely be between 28-60, nationwide. This is a sports/active outdoor product, so customers will be thinking about enjoying their swimming pool (whether it's for themselves, family members, friends, grandchildren, etc.).

What 3 things do you want your company name to communicate to your customers?

1. This needs to be a masculine image, but believable to Mom (and occasionally Grandma). Another product line we make has 'tribal' designs, so something along those lines could be certainly work. In other words, we're leaning towards 'tribal', but 'tribal' is not entirely necessary).

2. Speed, efficiency, aggressive. We need to convey the idea that if there's something in your swimming pool- leaves, rocks, debris, coins, BB's, you name it- the Stingray net will get it out FAST and EASY!

3. Professional Quality. This product is not some cheapie pool toy; it's STRONG and EFFECTIVE. Retail customers want PROFESSIONAL tools for their pools, and they need to believe that they're getting a professional tool when they buy this. Moreover, many professionals will also use this tool, so it needs to be believable to the pros, too.

List the names of your top three competitors

I don't want to disclose this.

What character, tenor, or spirit do you wish to convey?

This is a butt-kicking tool! Geared towards men who work with their hands.

Are there specific words or phrases you do not like?

We're most interested in an image of (or including) a Stingray.

Are there specific words or phrases you like?

We're open to ideas.

Do you have other info you want to share?

There's the idea that stingrays are sleek and fast, but this does not necessarily need to be the dominant idea.

Brief updates

By Stingray1 on 1-Jul-14 6:09 p.m. GMT
This is NOT a naming project. We already have the name "Stingray" established in the marketplace. We need a new LOGO. Please read the content of the project.
By crowdSPRING on 1-Jul-14 6:27 p.m. GMT
Hi all,

We just wanted to let you know that this project was accidentally posted in the wrong category. As a result it is being closed and refunded. Our apologies for the confusion.

Thanks so much for your understanding.

The cS crew