cbellin has picked a winning company name

For $200 they received 265 writing concepts from 73 writers!

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Starts:30-Jun-14 9:15 p.m. GMT

Ends:14-Jul-14 9:15 p.m. GMT


Award 1: $200, was awarded to siryell...




Preview: crowdSPRING Contract


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Creative brief

What does your company do?

I am a wealth management firm. However - everyone is in "wealth management" these days. To me, wealth management is like a puzzle with 6 sides. Cash Flow management, Wealth Protection, Estate Planning, Charitable Giving, Investment Management, Relationship management (keeping other advisors involved and up to date.) My expertise/designations are in Investment Management, but all sides of the puzzle need to be observed. One side of the puzzle changes and it affects the other sides.

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

What is your industry?

Financial Services

Describe your customers

My ideal customer is not new to investments. They just realize things are a bit more complex and they either don't like handling this on their own, don't know how to do it, and just want results and live life and have someone else handle the details.

What 3 things do you want your company name to communicate to your customers?

Expertise. Unique thinking - we don't just sell what a mouthpiece at a large institution tells us to sell. We are an independent firm. We also manage the process and are not a "one and done" transaction firm.

List the names of your top three competitors

Locally - Wells Fargo Advisors. Carson Wealth Management, Executive Wealth Management - http://www.exec-wealth.com/

What character, tenor, or spirit do you wish to convey?

Thoughtfulness, taking time to think things through, follow through, relationship but not just about money or a client being a transaction/revenue stream.

Are there specific words or phrases you do not like?

I don't particularly like Wealth Management or Financial Planning. Too many people use this from life insurance people to someone who just started knocking on doors with Edward Jones.

Are there specific words or phrases you like?

Not that I can think of.

Do you have other info you want to share?

We own the name Coordinated Planning and Coordinated Financial Planning. They are ok, but aren't catchy and I had a friend tell me they sounded like a fertility clinic or family planning clinic.