tbullick has picked a winning company name

For $239 they received 379 writing concepts from 84 writers!

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Starts:19-Jun-14 6 p.m. GMT

Ends:2-Jul-14 11:59 p.m. GMT


Award 1: $239, was awarded to amy2469




Preview: crowdSPRING Contract


There are no materials for this project.

Creative brief

The buyer added updates to the brief. Read them.

What does your company do?

Enform is the health and safety association for Canada's upstream oil and gas industry.

We are developing a consumer-type service magazine focused on our core business: creating safer workplaces and a culture of health and safety in the upstream energy sector. We're searching a effective and creative name for our publication, which will be aimed at workers in the industry.

Content will be approachable, trustworthy, informative and educational. A straightforward and concise tone will impart confidence and assured authority without being directive or paternalistic. We will encourage, rather than demand, reader engagement by providing information that is applicable and easy to understand. Where appropriate, stories will include a clear call to action and provide additional sources of information.

Thorough design, copy and graphics, stories will clearly identify the audience being targeted.

You can learn more about the organization at www.enform.ca. But please note: our magazine will NOT have the same corporate voice as our other existing materials.

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

What is your industry?


Describe your customers

Our target audience will be workers in the upstream oil and gas industry in Canada.

What 3 things do you want your company name to communicate to your customers?

1. We understand them, their work and their lifestyle
2. We want them go home safely at the end of every work day.
3. Our insight into health and safety can help them do that.

List the names of your top three competitors

While many health and safety publications exist, especially in the B2B sector, we feel we'll be charting new territory by adopting a consumer focus.

What character, tenor, or spirit do you wish to convey?

We want our magazine to have a strong male focus without ignoring women. For the purposes of this exercise, our magazine's personality will be: Smart, sharp and confident. We want to be informative but not preachy, supportive not directive. We have a quick and well honed wit, and fully understand that people learn and remember best when they're enjoying what they doing. We're adventurous and outgoing but never reckless. We're not afraid to do daring and even dangerous pursuits, but we assess the risks, get the training and wear the gear before jumping into them. We look out for ourselves and have the backs of the people we work with.

Are there specific words or phrases you do not like?


Others: We'll know them when we see/hear them.

Are there specific words or phrases you like?

Names we are already considering:
Boots On

Do you have other info you want to share?

That's it for now.

Brief updates

By tbullick on 26-Jun-14 7:43 p.m. GMT
We are still looking for exactly the right kind of magic name.
Ideally it would be one one word, two at the most.
Please do not include website names (.com., .ca or .org).
My thanks to all who have posted so far.