luzballesteros has picked a winning company name

For $239 they received 588 writing concepts from 93 writers!

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Starts:16-Apr-14 10:54 a.m. GMT

Ends:5-May-14 11:59 p.m. GMT


Award 1: $239, was awarded to shree




Preview: crowdSPRING Contract


There are no materials for this project.

Creative brief

The buyer added updates to the brief. Read them.

What does your company do?

Provisioning of ground travel products and services (accommodation, guided tours, car rental…) to fully independent travel agencies.

What is the "journey creator"?

• One of the reasons behind the “journey creator” is the fact that agents spend an extraordinary amount of time creating integrated detailed travel itineraries (trip details organized by day) for their customers but need these as a selling tool. The “journey creator” wants to provide unique content creation tool as a major part of their value proposition to the traveler.

• It will be a travel application for agents to create and maintain all booked travel elements (from flights to hotels, tours, trains...) and keep travel documents (vouchers, tickets…) all in one place.

• Agents will be able to share it with their clients via an online application, tablet, smartphone and hard copy.

• Travelers will be able to access their trip & travel documents electronically throughout their sojourn and share information with friends via email and social media.

• Travelers will be able to interact and communicate with their travel agents.

Do you require that a .COM or other URL be available for the new name?

Yes, it should be an unregistered name with available .com URL and supported in all languages/countries.

What is your industry?


Describe your customers

The "itinerary creator" will go to:

- Worldwide independent retail and online travel agents.
- Travelers

What 3 things do you want your company name to communicate to your customers?

• Hassle-free and fast
• Easy to use for agents
• Must-have all-in-one-tool for travelers

List the names of your top three competitors

From an agent’s perspective: Tripcase and Viewtrip.

From a traveler’s perspective there are several travel organizer apps that feature some of the tools the “journey creator” will provide: Tripit, WorldMate, TripRider, Trip Planner, Trip Book.

What character, tenor, or spirit do you wish to convey?

• Reliable because a great company is behind it
• Well-presented and useful itineraries in record time
• One interface. No hassle
• Contains all the useful information (flights info, hotels, visits…)
• Ease of use
• All the trip’s info and useful tools (diary, photos, vouchers,…) at their finger tips

Are there specific words or phrases you do not like?

• Should not be too technical
• Short
• Easy to remember and type in [almost] all languages

Are there specific words or phrases you like?

Just avoid words that might have negative connotations in certain languages and technical buzzwords.

Do you have other info you want to share?

Not at the moment.

Brief updates

By luzballesteros on 22-Apr-14 9:39 a.m. GMT
Please make sure it is:

- Only ONE word
- Not too long
- Easy to remember.

It doesn't necessarily need to mean anything.

Thanks for your collaboration.
By luzballesteros on 23-Apr-14 2:40 p.m. GMT
Extending to get more quality naming options
By luzballesteros on 14-May-14 9:03 a.m. GMT
We have picked a winner but are double checking the with our legal department. We will announce it soon.

Thanks everyone for your participation.
By luzballesteros on 14-May-14 9:04 a.m. GMT
Waiting from feedback from our legal department.