GopherCreative has picked a winning company name

For $200 they received 279 writing concepts from 55 writers!

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Starts:30-Jan-14 6:10 p.m. GMT

Ends:3-Feb-14 6:10 p.m. GMT


Award 1: $200, was awarded to gamecha...


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Preview: crowdSPRING Contract


File 1: GOPHER_logo2C.pdf (61.4 KB)

Uploaded on 30-Jan-14 6:05 p.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

What does your company do?

We are a GOPHER, a Physical Education Equipment supplier. We are the leader in PE Equipment for over 65 years. We have thousands of PE, Sports, Fitness and Recreation equipment. We will now be offering a Custom Apparel Service.

Do you require that a .COM or other URL be available for the new name?

no, but name should be unique and Trademark-able.

What is your industry?

Education and Universities

Describe your customers

Our largest customer groups are schools (elementary and secondary) and institutions. Most are PE teachers and Athletic Directors who want high-quality, innovative product to keep kids active and healthy! Our customers work with a tight budget but they know when they buy a Gopher product, it will last! and we have an Unconditional 100% Satisfaction Guarantee.

What 3 things do you want your company name to communicate to your customers?

1. The number 1 things is Branding this new GOPHER service. They know we sell PE, Sports, Fitness and Recreation products, but NOT custom Apparel. We would like to have GOPHER in the name (i.e. Gopher Apparel)
2. This is CUSTOM! Hundreds of designs and color options to choose from and you will get it in 2 days!
3. Fast quality printing for schools to outfit not on PE Uniforms, but also School Spirit wear.

List the names of your top three competitors

Our current PE Equipment suppliers don't offer custom apparel.

This would my almost exactly like Also other custom printing websites (CustomInk), or any local print shops in their area.

What character, tenor, or spirit do you wish to convey?

Quality, Custom, Athletic, Sprit

Are there specific words or phrases you do not like?

nothing comes to mind.. Just that this service will be huge for PE Uniforms and school spritwear

Are there specific words or phrases you like?

We want a "Brand", something that is clear what it is, but isnt as straight forward as "Gopher Custom Apparel™"... Somethign Like GOPHER CustomWear™, or GOPHER SportsShirtsFast™ (thats not good :))

Do you have other info you want to share?

We will want to create a logo and brand identity for this, so be thinkning about how this might lend itself to a creative logo/design.

Brief updates

By GopherCreative on 30-Jan-14 7:51 p.m. GMT
Lets avoid made up names that don't mean anything (like Zappos, Wango, Coozee, FlimFlam)

We want it to be be almost immediate as to the service is. Gopher CustomWear™, or Gopher MyShirtPrint™