agoldberger has picked a winning company name

For $239 they received 461 writing concepts from 94 writers!

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Starts:29-Jan-14 9:36 a.m. GMT

Ends:8-Feb-14 5 a.m. GMT


Award 1: $239, was awarded to tkpro72


, , NONE


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File 5: childcaresoftware5.gif (9.8 KB)

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Creative brief

What does your company do?

The product line we are trying to name does the following:
Provides daycare / childcare / early childhood centers with online and mobile/tablet tools to manage the relationships with kids / parents / employees.
Everything from processing payments to child tracking, from managing what meals each child ate to the timesheet management for employes. Checking in and Checking out kids with authorized parents.

Do you require that a .COM or other URL be available for the new name?

Yes, this service must include a .com - but we are willing to buy the domain name if it is A) a good name and B) for sale.

What is your industry?

Education and Universities

Describe your customers

The managers and owners of child-care facilities (not home-based child-care - professionally run mini schools for 0-5 year olds)

What 3 things do you want your company name to communicate to your customers?

1 - Include the name Smart if at all possible (our parent company is named Smart)
2 - Our industry focus is childcare centers and the directors/managers/owners that run them.
3 - we connect the parents, centers, and the children throughout the day

List the names of your top three competitors

ProCare -
EZCare -
ChildCareManager -

What character, tenor, or spirit do you wish to convey?

I would say our brand position should be a little more technical.

Are there specific words or phrases you do not like?

We do not want it to sound like we are actually giving the child care ourselves. We are a tool to help those who run those organizations.
We also don't want names that are too long.

Are there specific words or phrases you like?

Center or Central
(SmartCenter is too expensive to buy as a domain name - $100k)
(SmartCentral unfortunately seems to be in use by Samsung as a trademark)
( is one we are currently looking at - please do not submit that)

Do you have other info you want to share?

We are open to creative names that convey this message but is a new invented word.