andreasmlars... has picked a winning company name

For $300 they received 436 writing concepts from 82 writers!

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Starts:30-Dec-13 12:19 p.m. GMT

Ends:13-Jan-14 12:19 p.m. GMT


Award 1: $300, was awarded to Milton


, , NONE


Preview: crowdSPRING Contract


File 1: NSPIRE.pdf (2.1 MB)

Uploaded on 30-Dec-13 11:38 a.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

What does your company do?

Food consulting in Nordic countries that focus on the New Nordic kitchen.
Product development
Culinary experienses
Cooking classes/ workshops for both proffesionals and amatuers.
Producing nordic beverages based on nordic organic fruits and berries (both non alcoholic and alcoholic)

Do you require that a .COM or other URL be available for the new name?

.COM or .SE would be preferable yes.

What is your industry?

Food and Beverage

Describe your customers

Organisations that need help with projects and long and short term.
Helping Hotel, restaurants and cafés with concepts, menues and even some time finding staff
Education for cooks, chefs and someliers
My customer is caring for knowledge, passion and organic and locally farmed food

What 3 things do you want your company name to communicate to your customers?

New nordic kitchen

List the names of your top three competitors

Claus Meyer (
Michael Björklund (
Restaurang Akademin (

What character, tenor, or spirit do you wish to convey?

Nordic or scandinavian style

Are there specific words or phrases you do not like?

dont like:
- words like Consulting in the end example: Nordic food consulting
- words like Gastronomy in the end example: Nordic food gastronomy
- Gourmet
- Academy
- Smart words like Food worqs or nspire
- Kitchen

Are there specific words or phrases you like?

Like preferably nordic names relatated to food some how.

Do you have other info you want to share?

A name that works easy with both english and swedish would be great. Easy to spell and easy

want some company name that is simple. Like Nordic Food works(name taken already) but signals a strong postition in the region.

Brief updates

By andreasmlarsson on 30-Dec-13 12:21 p.m. GMT
If logo is made to the company name another $200 dollar is payed
By andreasmlarsson on 2-Jan-14 6:41 a.m. GMT
Try to see this companyname as a mother corporation where the focus is on consulting and the food production and cookingclasses is secondary.

Nordic is a tricky word to have in the company name maybe couse its maybe a trend for now and want some more neutral.

By andreasmlarsson on 2-Jan-14 6:54 a.m. GMT
Try to see a theme in the companyname as this for example

Meyer Group (mother firm)

Then they use "Meyers" as a little theme as in:

Meyers Kitchen
Meyers Deli
Meyers Bakery
Meyers Catering
Meyers Cookingclasses
Meyers Food

and so on and on.

Thats where i want to come with this project.

Thanks for your creativity!
By andreasmlarsson on 2-Jan-14 1:06 p.m. GMT
Please consider other name suggestions than Nordic in the name.

Maybe play with words like "food group". I thought of Nordic Food Group but i can not use it in my device of Nordic Food "Cookingclasses (Sound weird and not comercial)

n:spire was my former name on this company. Maybe that could give a hint.

N:spire cookingclasses
N:spire Consulting
and so on.