danielcashion has picked a winning company name

For $300 they received 357 writing concepts from 83 writers!

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Starts:1-Jan-14 9:16 p.m. GMT

Ends:15-Jan-14 9:16 p.m. GMT


Award 1: $300, was awarded to Emad28


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Creative brief

What does your company do?

Institutional money managers are facing intense scrutiny. Some challenges include ensuring that their employees are not trading on inside information, analyzing more information in less time (and with fewer resources). This new firm has many years of experience taking terebytes of market and/or portfolio position data and converting it into actionable insights. We believe we understand the problem better than anyone and that we have the first hand knowledge to offload the responsibility of knowing about potential problems.

We write custom algorithms on top of client databases to 'find the kneedle' in the proverbial haystack to see if someone is investing with inside knowledge. We try to empirically find causes of concern and report them back to the client with 100% confidentiality.

Do you require that a .COM or other URL be available for the new name?


What is your industry?

Financial Services

Describe your customers

Within the Money Management industry: Chief Investment Officers, Managing Directors (people with oversight responsibility) of trading desks, Chief Compliance Officers

What 3 things do you want your company name to communicate to your customers?

1 That we can 'decrypt/decipher' very complex data programming problems.
2 That outsourcing the problem to us is fast and cost-effective
3 That having a very credible 3rd party validating their conclusions transfers the risk that your organization is not doing things as well as they need to be.

List the names of your top three competitors

There are few/none other firms in this space.

What character, tenor, or spirit do you wish to convey?

That we understand the problem. are experts in the field, and that trusting us with their data is not risky.

Are there specific words or phrases you do not like?

None that come to mind

Are there specific words or phrases you like?

Decryption. Integrity. Laboratory. Market Intelligence. Portfolio diagnosis/diagnostics. Forensic finance.

Do you have other info you want to share?

I do not think so.