adrianbattley has picked a winning company name

For $350 they received 431 writing concepts from 85 writers!

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Starts:26-Nov-13 11:58 p.m. GMT

Ends:10-Dec-13 11:59 p.m. GMT


Award 1: $350, was awarded to WalterEgo




Preview: crowdSPRING Contract


There are no materials for this project.

Creative brief

The buyer added updates to the brief. Read them.

What does your company do?

We distribute fasteners (Hardware - Bolts / Nuts / Washers / etc) for Ajax Engineered Fasteners. This is a new off shoot of our existing group of businesses. The majority of our businesses are in the heavy earthmoving, construction and mining sector in Australia. This new business will be focused on distribution hopefully of multiple brands.

Our current companies are called
1) Hi Tech Fabrication Pty Ltd - Company deals with heavy Steel Fabrication and Engineering work

2) Valuepart Australia (Valuepart and Track Solutions Pty Ltd) - Repairs and sells undercarriage parts for dozers, excavators, crushers, screens, drill rigs etc. Exclusive distributor of VTrack products in Australia

3)Track Solutions Pty Ltd - Full service track shop (undercarriage dozer, excavator repair) that recently merged with Valuepart Australia

Do you require that a .COM or other URL be available for the new name?

It would be nice to have a unique URL that was linked to our name. Can be .com ,, .net

What is your industry?


Describe your customers

We have 2 types of customers but it is all B2B

1) Customer 1 - End user business
2) Customer 2 - Reseller

Both customers are after a reliable product at very competitive price. You need to have stock when they want otherwise they will go to another supplier of the product. It is a very competitive market with lots of players

What 3 things do you want your company name to communicate to your customers?

1) Strong, industry leading

2) Not just a fastener distribution company

3) Australian family business

List the names of your top three competitors

- Hobson Engineering
- United Fasteners & Concrete Anchoring
- Total Fasteners
- West Coast fasteners
- Grade 1 Fasteners
- Coventry Fasteners
- First Forge Australia

What character, tenor, or spirit do you wish to convey?

- Australian family business
- We are a group of companies
- We are honest hardworking people
- The Battley Name is behind what we sell (Battley is our family surname)

Are there specific words or phrases you do not like?

Happy with anything but wold stay away from fasteners in the name

Are there specific words or phrases you like?

- Battley (Our family surname)
- Hi Tech (One of our other business names)
- Engineering
- Group

Do you have other info you want to share?

We need a name that will help us stand out from the very competitive market of distribution and fasteners. We want a memorable name. The name can not be just specific to fasteners as we may introduce more products in the future. Our market is in the construction, mining and engineering sector.

Brief updates

By adrianbattley on 27-Nov-13 1:47 a.m. GMT
On reflection, we don't want to use the family name "Battley".
The aim is to build image to entice NEW additional product lines from manufacturers seeking distributors involved in markets providing parts and service into heavy engineering ( both fixed and mobile plant applications) Construction and Mining Equipment.
By adrianbattley on 29-Nov-13 5:41 a.m. GMT
I'm liking the words Engineering, Solutions at the moment. Please don't just solely focus on this though. We are looking for something original.

Focus more so on us as a distribution company rather than just a fastener company. We will definitely be adding more items to our product range so don't really just want to be know as a fastener company
By adrianbattley on 3-Dec-13 10:32 p.m. GMT
Hi all, Thanks so much for the great contibutions so far. We have decided to extend the project another 7 days to allow you to come up with even better names.

We will issue further comments later today to provide you with more direction and help you receive the $350 award.

Thanks again