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Starts:14-Nov-13 6:15 p.m. GMT
Ends:25-Nov-13 6:15 p.m. GMT
Award 1: $250, was awarded to miadracos
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Preview: crowdSPRING Contract
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We are developing an International Burrito concept that will offer a new spin to the burrito category. Instead of the standard Southwest or Mexican style burrito, the menu will include a Thai flavored burrito, a buffalo chicken burrito, or a Cajun burrito.
Our current concept is a .com, so would like to keep similar if possible.
Our current brand caters to the 18-24 year old market - specifically on college campuses. Our customers are young, health conscious, and looking for a lot of flavor and variety. They want something that is "new" and interesting.
1.) That it's not the typical Mexican/Southwest Burrito concept (Chipotle, Moe's, etc).
2.) There are a variety of flavors from all over the world.
3.) Healthy and Fresh
Curritos - we are the cure for the common burrito.
Raging Burrito (Atlanta)
Youthfulness, Cool, Unique, Healthy, and Fresh
International - too long.
Burrito - either in the name or the tagline.
We really like "Burritos without borders" - which is from the Currito's website.