tfleck has picked a winning company name

For $250 they received 322 writing concepts from 57 writers!

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Starts:6-Sep-13 2:39 p.m. GMT

Ends:13-Sep-13 2:39 p.m. GMT


Award 1: $250, was awarded to siryell...


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Preview: crowdSPRING Contract


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Creative brief

The buyer added updates to the brief. Read them.

What does your company do?

We are a cutting edge strength & conditioning company that has three main foci. A 5000 sq. foot CrossFit gym/physical training facility located in the midwest. A growing Internet publishing arm that creates robust, no-nonsense, well-designed customizable personal and group use training programs for web-based and multimedia formats. And in the very near future, we plan on introducing some innovative gym and fitness products. Think CrossFit. Think functional fitness. Cross-training, etc. with an emphasis on strength, physical toughness, intensity and durability. We plan on offering some of these training programs available for download with virtual coaching services available.

The name should not be, for lack of a better term, "cute". We also want to avoid any possible copyright infringement with CrossFit, so no entries that Use "Cross-" or any homonym of that.

Do you require that a .COM or other URL be available for the new name?

.com address only

What is your industry?


Describe your customers

At our local training facility, our customers vary from local amateurs and professional athletes, fire and law enforcement officers, military personnel and just everyday people interested in getting stronger, faster or healthier.

We are expanding our offerings to attract more professionals whose jobs require high degrees of physical fitness and conditioning to train locally and also remote instruction through purchased training packages (think DoD, FBI, ATF, Firefighting agencies, SWAT)

What 3 things do you want your company name to communicate to your customers?

Professional but not stuffy

List the names of your top three competitors

What ever the next fitness fad is

What character, tenor, or spirit do you wish to convey?

Spartan, professional, clean, simple & straightforward, tough, reliable & honest, and a little hard-ass attitude with a bit of humor but appealing to both men and women

Are there specific words or phrases you do not like?

No Cross-" or "X-fit", or anything cute please

Are there specific words or phrases you like?

"Strength & conditioning", "athletic performance", "Faster farther, stronger longer, mentally tougher"

Do you have other info you want to share?

We envision this company as growing in scope and mission beyond the existing CrossFit brand which is somewhat limited by our association with CrossFit, Inc. also our current name incorporates the local city in the existing company name which makes it harder to take it regional or nationwide.

Brief updates

By tfleck on 8-Sep-13 1:58 p.m. GMT
Most of the entries to date have been combinations of words put together such as "FirstSecond", what's come to be known as Camelback. So far, I have seen very few entries of that type that were very good. Go for one or two words. Simple. Please show me your best work, just one, not multiples. Thank you.
By tfleck on 8-Sep-13 2:17 p.m. GMT
To answer one creative's question we would like to avoid the word "Fitness" in the name. unless We would go rather for something incorporating:

(Company name) performance science

(Company name) athletics

(Company name) strength & conditioning

Thank you!