nclarke has picked a winning company name

For $250 they received 204 writing concepts from 47 writers!

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Starts:29-May-13 6:06 p.m. GMT

Ends:12-Jun-13 6:06 p.m. GMT


Award 1: $250, was awarded to Swagmer...




Preview: crowdSPRING Contract


File 1: Business_Plan-No_finan... (4.8 MB)

Uploaded on 29-May-13 6:02 p.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

What does your company do?

Looking to name a company that is going to be a retail store front (market place) where individual health insurance and other forms of personal insurance (health, dental, life, and disability) are purchased. We are taking the purchasing of these products out of an insurance agency model into a true retail store with high end features and look. The idea of the retail store is to make purchasing insurance as enjoyable and simple as possible, much like the experience you get when you purchase something at an Apple store. The architecture and design will additionally be very similar to what you see in Apple stores-very upscale and somewhat modern. In these stores customers will be walked through the process one on one with a licensed insurance agent to help them decide which product will work best for their needs. The stores will be very technologically advanced and most work will be done on an iPad or other tablet, while also being projected onto a TV at the engagement area so the customer is able to visualize the process. Since this purchase involves a non-tangible product (and the most expensive monthly purchase customers will make next to a home and/or car) the ease of purchase, education on the product, and experience will be key to the environment working and growing through referrals. Our target customers will be mid to upper income households as well as post 65 retirees entering into the Medicare market for the first time or needing help understanding Medicare if they already have it. Our stores will have an information bar similar to a genius bar, but there to answer questions regarding healthcare and other personal insurance and we will also bring information to the process with seminars on health insurance, Medicare, estate planning, wellness and other topics that are important to our target clients.

Do you require that a .COM or other URL be available for the new name?

we would like to use a name that has an available URL but would also be willing to use other types such as .BIZ, etc.

What is your industry?


Describe your customers

Our target customers will be mid to upper income households as well as post 65 retirees entering into the Medicare market for the first time or needing help understanding Medicare if they already have it.
Mid to upper income in our demographic is $60k plus.

What 3 things do you want your company name to communicate to your customers?

-Let people know that we can educate them on making difficult decisions and make the process easier.
-Communicate the ease of the transaction when they come into the store
-Friendly/consultative sales session, rather than a hard business-like sell.
-Presenting the sale of insurance in a different than it is traditionally is sold

List the names of your top three competitors

BlueCross BlueShield and United HealthCare

What character, tenor, or spirit do you wish to convey?

-heavy on technology, but also be able to educate
-sale is difficult because it is expensive and intangible, but we want to show the focus on education and technology.
-modern, upscale
-cutting edge

Are there any words or phrases you especially like or hate?

no there are no words or phrases that we particularly hate.

Do you have other info you want to share?

-The store name will be used over multiple different platforms.
-This is a very different and new concept so it might be difficult to envision. If there are any questions or thoughts please email us.
-We have attached the business plan for this retail store.

Brief updates

By nclarke on 10-Jun-13 1:01 p.m. GMT
We do not need a URL associated with the business name. Once we get a name that we like, we will work on figuring out a corresponding URL from there.

THank you!