bond814 has picked a winning company name

For $300 they received 479 writing concepts from 84 writers!

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Starts:19-Mar-13 9:38 p.m. GMT

Ends:2-Apr-13 9:38 p.m. GMT


Award 1: $300, was awarded to TiffSil...


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Creative brief

The buyer added updates to the brief. Read them.

What does your company do?

This is a line of business in our consulting group that we want to brand. It is directly related to change management that is heavily focused on the people and not systems or process. This business line focuses on people risk assessment/awareness and understanding the potential impact of the change. Clarify the change vision and build an implementation plan, assess and improve communications effectiveness, facilitate process to drive self awareness and effectiveness for individuals helping to better match a persons desires and natural abilities to organizational roles.

Do you require that a .COM or other URL be available for the new name?

No i do not

What is your industry?

Consulting and Professional Services

Describe your customers

Small to medium size businesses are the primary customers although we have some fortune 500 companies

What 3 things do you want your company name to communicate to your customers?

1) People centric NOT systems or processes
2) True communications based on how people receive communications not on how someone delivers
3) People risk assessment that is both qualitative and quantitative

List the names of your top three competitors

Any small business consulting firm

What character, tenor, or spirit do you wish to convey?

All change management activities fall into three categories: Mind, Will, and Emotions.
We want to enable people to become the best versions of themselves

Are there any words or phrases you especially like or hate?

We hate human capital management , human resources, any clinical term for people management.
We love innovation, understanding, compassion, appreciation of self and others, honoring yourself and others (Kindness, acceptance, respect)

Do you have other info you want to share?

Please keep in mind this is not a new company but a line of business that we want to brand and trademark.

Brief updates

By JaneySilva on 28-Mar-13 12:59 a.m. GMT
After review of the submissions so far, we are liking best those submissions with one name only.

Additionally, we would like to stay away from very corporate names..