tmaoconnor has picked a winning company name

For $200 they received 274 writing concepts from 50 writers!

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Starts:29-Jan-13 6:54 a.m. GMT

Ends:5-Feb-13 6:54 a.m. GMT


Award 1: $200, was awarded to grecocr...




Preview: crowdSPRING Contract


File 1: MR_logo.pdf (12.3 KB)

Uploaded on 29-Jan-13 6:48 a.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

What does your company do?

We plan to create a new platform, process and social community to identify today’s best online marketers and tomorrow’s up and comers, and match them with recruiters and companies looking to hire online marketers, by using real-world online marketing challenges, other competitive and quantifiable elements, and leaderboards to measure and rank online marketers.

We will become the de facto standard worldwide for quantifiably assessing and verifying online marketing skills, and using this data to match prospective hires with hiring sources.

Complimenting the marketer ranking functionality will be functionality whereby a marketer ranks various marketing tools. But rather then being a simple 1-5 or 0%-100% satisfaction score, we will distinquish ourselves by using the Net Promoter Score approach and take it the scoring a 2nd step down to identify ratings of software features, company services and company capabilities, and correlate them to NPS.

We will cover the full spectrum of online marketing skills listed in the Problem section above and provide greater substance to hiring managers when looking to identify online marketing talent.

While individuals may use the site to “test their metal”, gain insights into their skills and achieve a level of social feedback so they can claim they are the “baddest online marketer in town”, and identify meaningful information about various marketing tools, the primary purpose of the site is: 1) to help users get a job or a better job and 2) help recruiters and companies find verifiable top flight online marketers.

We have considered but are looking for an alternative that is more inspirational.

Do you require that a .COM or other URL be available for the new name?

.com is preferred. we can live with a .co We might consider an abbreviation such that is the name was marketerrules, we might live with as a domain name

What is your industry?

Advertising and Marketing

Describe your customers

College students studying or desiring to break into a marketing job (we call these up and comers)

Junior people in the profession (1-5 years)

More senior people who may may need to know some more about digital marketing than they think they need to know or who would like to come to the site primarily to rate marketing tools.

Recruiters of marketing people

What 3 things do you want your company name to communicate to your customers?

This is the place to learn about the latest in marketing tools

This is the place to get an objective assessment of your marketing skills

This is the place to for recruiters of marketers to find great talent

List the names of your top three competitors

We know of no one doing the comprehensive approach

What character, tenor, or spirit do you wish to convey?

Creative, rebellious, idealistic, fun

Are there any words or phrases you especially like or hate?

None at this time

Do you have other info you want to share?

We have a logo that will need to relate to the name of the site. So ideally names with the word marketing would fit best, and names with the word marketing and which also convey a positive uplifting theme (as noted by the arrow pointing up) are desired.

Brief updates

By tmaoconnor on 31-Jan-13 6:24 p.m. GMT
Thanks for the contributions. The names are not working so maybe a tagline would be better. I you'd like to contribute a tag line around the concept, then we welcome that.
By tmaoconnor on 31-Jan-13 6:27 p.m. GMT
if you submit a tag line it should be ideally no more than 6 words. the site again is for junior marketers and people just getting started to learn about digital marketing / growth hacking, build up documented credentials that they can do marketing, get mentored by more seniored people, and get an entry level job. So topics like learning, assessments, rating tools, teaching and mentoring, and career assistance are key parts of the site. Thanks