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Starts: 18-Aug-12 4:58 p.m. GMT
Ends: 3-Sep-12 11:59 p.m. GMT
Award 1: $1800, was awarded to vickhick
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Develop a name for a new lifestyle "curation" website aimed at gay men. The content of the website will be mainstream with a tone not unlike US publications like GQ and Details and focus on topics such as Style, Travel, Food and Drink, Health and Fitness, Entertainment and more. The publication will target an affluent population of taste-makers and opinion leaders.
It will be void of the usual gay stereotypes and the name will reflect that objective.