Crowdspring Case Study - ASPE

Action Sports and Power Equipment (ASPE) is the largest Stihl Chainsaw and Honda Generator dealer in Santa Rosa, California. They've been in business for more than 30 years and refer to themselves as 'Sonoma's Largest Adult Toy Store.'

Dan Krokosky, owner of Action Sports and Power Equipment, worked with multiple designers on crowdspring to rebrand his business. He considered many designs and picked the one he loved. After he received the final files for his new logo, Dan wondered how he could creatively use the new logo in his business. Sure, he'd put it on business cards and on his website, but could he do more?

He adds, 'local regulations say that a sign must be 4 feet off the sidewalk which means I would have to drill into my concrete parking area, which is expensive. So the van design was planned to identify my business while it's parked but also to impress customers and prospects as we drive all over California.'

'I'm planning to keep this truck for 10+ years so we needed a strong design we would not get tired of seeing,' says Dan. He continues: 'The ability to find new creative uses for our logo at a reasonable price helped us build a more complete brand and gave us credibility with prospects and clients right out of the gate.'