Package Graphics Case Study

America’s Best Coffee serves shops and local chains in the San Francisco and central coast region of California with some accounts in the wine country of Napa and Sonoma.

Kelly’s crowspring experience is best told by herself.

'We liked the design we chose because the creative stepped away from what was considered 'safe' and used his artistic ability to help us stand out. Too many coffee bags are brown and black with pictures of the beans. We wanted something that was fresher.'

'The wholesale coffee industry used to have a 'minimal cool' feel with just plain paper bags with a sticker on them. But it's a very competitive industry and we wanted our coffee bag to stand out without being obnoxious.'

'Coffee shops are displaying the coffee bags as decoration and customers are seeing them. Even though we are selling a wholesale product we knew that the customers of coffee shops would see our product which is why we needed a strong design.'

'I actually personally designed our first bag years ago and we realized it was time for a refresh. I think it's important not to let your ego stand in the way of having a great design that your customers love.'

'I loved how much creativity you could receive with crowdspring even when you are on a budget. And it’s a fun process. We had so many talented people working specifically on our design.'